Please don't be fake. Please don't be fake. Please don't be fake.

I agree I hope at least he wasn't in on it. I'm pretty sure others were especially that car he cut off.

Well, that ended well, I must say.

"Daddy, when I grow up, I want my name to be my licence to do whatever I want!"

(of course, I've never heard of Jeff Gordon before today)

Was there somthing in his pants? No? Was it fake ?

I'm totally with Silvercord, this would be a top 5 for me if it's real.

Of course, it's fake. At 23 seconds in, it says "closed course and professional driver".

"The video, which is promoting Pepsi Max, features NASCAR racer Jeff Gordon in disguise taking a test drive of a new Camaro.

Gordon takes the salesman for a wild ride through the Troutman Motors lot, into Philip Morris, including racing along the top of a loading dock.

Racer Brad Noffsinger, who works with the Richard Petty Driving Experience, did the stunt work for the production.

The video was produced by Gifted You, a division of Will Ferrell’s Funny or Die company. About 75 people were employed during the shooting of the video."

-Several sources.

Of all people, I find it ironic that a car salesman is upset because he got taken for a ride.

Definitely fake, but still really amusing

*wtf

Adding video to channels (Wtf) - requested by ant.

Ken Block next please.

Steve. Also known as P. Lanted.. 3/10 name joke there!

Why is it fake? ...because Chevrolet didn't design a Convenient Pepsi Max Camera Can Holder in the middle of the center A/C ducts.


It was for Coke products only.

Wow, where can i get one of those invisible cameras thats taking the shot at 2:57!?1

These fakes really irk me.

His reaction priceless.

I don't upvote fakes. I'm a principled man.

Has to be fake. Jeff Gordon doesn't know how to drive cars equipped for right turns.

That was so fake

That "invisible camera" was installed before they got into the car, at 1:26 It is possible the dealership was in on it and they kept the one salesman in the dark. Pretty good acting otherwise. Did he not think of leaning over and taking out the keys though?

Seriously, why would a NASCAR driver know how to drive like that?
The next Pepsi commercial will have a drag racer changing tires while driving on two wheels.

"I'm Jeff Gordon"
"..the Half-Life guy?"

For those who, like me, has no idea who this gordon dude is : "Jeffery Michael "Jeff" Gordon is an American professional stock car racing driver" (Wikipedia)

Fake.

If this isn't viral what is?

It was a complete set up and prank - The salesman was NOT in on the prank. I'm going to call this REAL!!

"...But the incident wasn’t as spontaneous as it appeared. According to the owner of the car dealership where the video was filmed the setup started long before Steve met Gordon. It was also reveled that the actual car used didn’t belong to the dealership.
Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life. #GordonTestDrive
Pepsi MAX & Jeff Gordon Present: "Test Drive"

“We started early in the morning,” dealership owner Wayne Troutman said in an interview with the syndicated show ‘RightThisMinute’. “Probably 6:30 in the morning that they did that video and they were there until dark that night. They supplied the car it was a very high performance car since they knew they would be going with some special tricks with that one."

Troutman praised his unknowing salesperson Steve.

"He did a great job,” Troutman said. “He fell right in to it and a lot of his reactions were very realistic because they were. Once he realized he'd been punked he settled down, but he was really hot when he came back in as you could see from the video. In fact he actually went out on another normal ride with Jeff.”

In fact Troutman added that Gordon himself had a great deal of involvement with the project.

"Jeff had a lot of input in this,” he said. “Not only to the car that was selected to the disguise to the…he actually tried to ahead of time pick the salesman he thought would be the best one to try to pull the prank on. We actually loaned Jeff a 1998 Chevy Venture Van to ride in so he looked like he was another normal North Carolina redneck."
http://www.examiner.com/article/what-happened-behind-the-scenes-of-jeff-gordon-s-pepsimax-prank?cid=rss

stupid neckcar circle jerks!

Wikipedia is in error. That should read "professional prankster".

Apparently not for the salesman.

All you guys that jumped on the fake bandwagon are idiots. It is clearly a setup prank on an unsuspecting sales guy. Bravo to the Pepsi Team for a great prank.

So Not Fake.

The salesman is very obviously an actor.

http://videosift.com/video/Disguised-Jeff-Gordon-Takes-Car-Sale-Person-For-A-Test-Drive#comment-1610574

"My good friends at Pepsi Max have hooked us up with this can cam - " <click stop> -_-

*commercial

Adding video to channels (Commercial) - requested by MrFisk.

FAKE:
http://jalopnik.com/that-jeff-gordon-terrifying-a-car-salesman-pepsi-ad-is-453519481

I wish it were real, though...

I don't care what any PR/Ad Agency says.....This is 100% Fake. A car salesmen wouldn't act like a bad actor during a crazy test drive.

Also, I'm pretty sure it was established that the car wasn't driven by Gordon, but by a stuntman. With that in mind, how do the scenes at the beginning and end of the commercial fit together with the car driving scenes taken from inside the car.

It just don't make no sense1!!!!

....and Jeff Gordon's acting at the "Reveal" is very poor. Not natural at all.

Just found this which seems much more credible than the examiner article referenced above: http://jalopnik.com/that-jeff-gordon-terrifying-a-car-salesman-pepsi-ad-is-453519481

From CBSNEWS.com

"UPDATE: Well, I mentioned it was a marketing gimmick, and like so many good ones, it turns out that this one sadly isn't real. The video was produced by Funny or Die's company Gifted You, and the terrified salesman is in fact an actor. So is it still funny? Sure. But is it real? Nope."

http://www.cbsnews.com/8301-504784_162-57574078-10391705/disguised-jeff-gordon-test-drives-car-with-a-salesman/

http://www.snopes.com/photos/advertisements/jeffgordon.asp

Drive instructors prank has been added as a related post - related requested by blackfox42 on that post.