Hercules was about to lose his lease when...

From YT: We learned that Hercules was about to lose his lease and go out of business. So we took out $20,000 in credit card cash advances, walked into his store unannounced and bought every single item. You could say it brightened up his day! http://www.storebuyout.com. more....

Hercules was able to stave off eviction for the time being but his current lease expires on Oct 31st. So we're re-selling all the items we bought and holding events to raise money to help him find a new location for his store. All profits from our sales will go towards helping Hercules find the store of his dreams.

Since the Buyout on May 20th, Hercules has fully restocked and is back in business as usual from noon to midnight seven days a week at 27 Morton St. New York City. His cat's name is Sneaky. Go visit Hercules and Sneaky if you want to meet a living legend and discover the best selection of beers in the West Village!
dgandhisays...

>> ^P1ggy:

Now they are in $20,000 of debt trying to sell melting ice cream online. Well, I guess the transferred the problem.


If you check out the website you will see that they are selling non-perishables from the store as art in plastic display boxes, at prices that are absurd for the non-artsy components.

This appears to have been spearheaded by the one-red-paperclip guy, and a few other hipster artists using very much the same notoriety = value trick that got him a house.

The video is clearly a significant part of their PR scheme to make back the money. I would be interested to see their accounting at the end of this little adventure.

Asmosays...

Umm, so the guy's store doesn't make ends meet anyway?

I can appreciate the fleeting heartwarmth this provides but this falls firmly in to the 'give a man a fish/teach a man to fish' category for me.

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