The crazy thing is...this is a real fucking commercial for Halo Top ice cream. *quality *doublepromote

Double-Promoting this video and sending it back into the queue for one more try; last queued Friday, September 8th, 2017 1:59am PDT - doublepromote requested by Mordhaus.

Boosting this quality contribution up in the Hot Listing - declared quality by Mordhaus.

Triple thanks

Halo Top : The official ice cream of despair!

That's bloody dark for ad about something as light and fun as ice cream. WTF indeed.

Indeed. Bonus points to them for making something interesting!

I think for a certain segment of the population this is precisely the sort of advertising that actually makes them more likely to buy a product. I am in that segment.

I suddenly do not want any icecream

You know what this is?

It's a fantastic, darkly comic short film.

You know what this isn't?

A good commercial for ice-cream.

WTF. This sells ice cream? Or just leaves you feeling sad and terrified?

Both.
It leaves you sad and terrified...which can be alleviated with ice cream.
Eat the ice cream.

I think the argument could be made that it's a great ad. We get bombarded with so many ads on a daily basis that I'll bet most of them barely even register anymore.

So if you can get someone to sit down and actually watch and enjoy an ad, even an ad about an apocalyptic future where Skynet is built by an ice cream company, I'd call that a win. Granted, not everyone will like it, but it's better than being so bland that passes by completely unnoticed.

Undoubtedly, more people will see this than a generic "ice cream is tasty" ad.

Equally undoubtedly, this will have a much lower conversion rate (i.e. less people watching this ad will buy ice cream).

They're going for a (much) smaller share of a (much) larger audience.

Time will tell if it pays off for the business.

Seems it's suppose to be a "healthier" Ice Cream https://www.halotop.com/us-vs-them/

Frozen banana chunks + chocolate, nuts or berries, or whatever you want, and a drop of vanilla extract. Blend the shit out of it. Best 'ice-cream' you'll eat and you'll lose weight eating it.

Comment hidden because you are ignoring dag.(show it anyway)

So, someone gave the bot with general artificial intelligence the goal of "make people happy by serving them ice cream" this is the horrifying, world ending result.