State of the Sift 2010

The state of the Sift is strong. Mostly. Well - we're doing pretty good. I can’t believe we’re going to hit 5 years in February.

I’m in one of those ruminative moods where I’m thinking about this venture to which we've given so much of our time and effort. I thought I would share a little bit about how we are doing as a community.

VideoSift is no longer a young upstart website. When we started in February of 2006 we were almost the only video aggregator out there. Digg wasn't doing video - Facebook was a college campus tool and the term "embedded video" hadn't yet entered mainstream parlance.

As a community, VideoSift hit its growth phase in 2007. From 2008, growth slowed somewhat and now we're pretty level and consistent at around a million visitors a month. In a larger webosphere, we're a smallish community - and that's OK. VideoSift provides a unique service in surfacing videos that you will not find elsewhere - but this is secondary to the community. For many people, myself included, VideoSift is a home on the web. Beyond a collection of unique videos- we are a collection of quirky people with something to say, or fight about. You could use this description for many forums on the web- but I like to think that we have a culture and history that makes us unique in all of the web. It could be a conceit - but I've never found any place quite like VideoSift - perhaps MetaFilter- it's my second favourite community.

I think though, that we may be at a turning point. Websites, like people and stellar objects - have a lifespan. Great websites die, or fade out into lonely places all the time.

Well I'm the Aubrey De Gray of web admins. I don't plan on letting VideoSift become stagnant - or go gentle into that good night. Instead, I'm planning to rage against inertia. VideoSift will never give you that lonely feeling (you know that lonely website feeling?) Stay tuned on that front.

On the financial front, VideoSift has always caused me to wring my hands. @lucky760 and I - and others - have devoted large chunks of our lives to building and maintaining this community. Historically, we've made enough dosh to pay all the bills and provide a small stipend (not a living wage) to the people who work on the site. We're by no means a money spinner- though I suppose we're more financially successful than big community sites like Digg or Reddit - when looked at in a certain way - (that way being that we're not haemorrhaging money).

The most recent incident to cause furious financial hand-wringing came as an email from the Google Adsense team, just last week:

Hello,

While reviewing your account, we noticed that you are currently displaying
Google ads in a manner that is not compliant with our policies. For
instance, we found violations of AdSense policies on pages such as
http://videosift.com/video/The-Best-of-Felony-Fights-compilation. Please
note that this URL is an example and that the same violations may exist on
other pages of your website.

As stated in our program policies, AdSense publishers are not permitted to
place Google ads on pages with violent content, including videos or images
of fights.

Please make any necessary changes to your webpages in the next 72 hours.
We also suggest that you take the time to review our program policies
(https://www.google.com/support/adsense/bin/answer.py?answer=48182&stc=aspe-1pp-en)
to ensure that all of your other pages are in compliance.

Once you update your site, we will automatically detect the changes and ad
serving will not be affected. If you choose not to make the changes to
your account within the next three days, your account will remain active
but you will no longer be able to display ads on the site. Please note,
however, that we may disable your account if further violations are found
in the future.

Thank you for your cooperation.

Sincerely,

The Google AdSense Team

If you've noticed more Public Service Announcements in place of banner ads - It's because we've been banned from Adsense. No fighting videos for Google sponsors - thank you. I'm sure we'll get through this financial hurdle - we're already working on trying to plug the gap in revenue that Google Adsense provided - if you know anyone who works for a reputable online ad agency- have them get in touch.

At this point - I'd like to open things up for a discussion. I'll respond to any ideas for the future or questions you might have about general Sift stuff in the comments section.
Hybrid says...

If we had a "violence" channel, then couldn't we just stop ads displaying for: NSFW, violence, drugs and equality channels (I know equality is a "good" channel, but reading the AdSense content guidelines it *may* be a sticking point)?

Or something like that anyway?

P.S. Cheers for the update.

Tymbrwulf says...

The content and discussions on this site can be great, and I would agree with @Hybrid that tags could be used to filter google adsense from the current page being viewed. It seems as if the Adsense team took a strong-armed approach to the site, giving only 72 hours to rectify this sort of situation, but that's just my humble opinion.

dag says...

Comment hidden because you are ignoring dag. (show it anyway)

We stripped Adsense from NSFW posts - but that didn't keep us from being banned. They don't actually say why. The system seems to be completely automated- and though I'm trying to get to a real person, they seem to be a few layers deep. >> ^Hybrid:

If we had a "violence" channel, then couldn't we just stop ads displaying for: NSFW, violence, drugs and equality channels (I know equality is a "good" channel, but reading the AdSense content guidelines it may be a sticking point)?
Or something like that anyway?
P.S. Cheers for the update.

garmachi says...

I hope that you do eventually get through to a real person, and that this can be rectified. I think that "objectionable violence" might be as hard to define as "porn". For example, while some may see beauty and grace in a Muhammad Ali highlights reel, others may see only brutality.

The Felony Fights video clearly meets Adsense's criteria, but to give 72 hours notice to "clean up" thousands and thousands of pages of user generated content... that's highly unreasonable and should not be left to the discretion of an automaton. Best of luck!

gwiz665 says...

Cheers, Videosift is still alive and that's all you and lucky's work!

It's sad that adsense is like that, because it's insanely hard to clean up lots of user generated content. It makes me wonder about other sites like digg and reddit do, because I imagine they use it too.

How are we doing on the user number front? Is it increasing, declining, standing still?

What about posting users? is it the same 15 people posting everything, or is there are wider array of authors? I'd love to see lots of statistics on this.

If you want my advice, which I'm sure you don't but will get anyway, a way to draw in more people would be to include more "game elements" under the hood; achievements were a great start.

RadHazG says...

Cheers to all! This is probably the place I visit most on the web regularly, not sure what I'd do without it. Hybrids suggestion was probably my first thought on reading the google letter, just make a channel for all those things google may take issue with. Though as stated naturally it would take quite a bit of work to go through everything.

My only wish is that I had the ability to wade through the net like you brave posters do so that I could one day dream of having a star of my own.

blankfist says...

I'm never here. Which site is this again? Freetalklive.com or something? I don't know.

Yeah, I love this place. Reach arounds for all. As for ad sense, I'm not sure what can be done about that. To find customer service numbers on sites, I typically google "1 800 site:[url of site]" or "1 888 site:[url of site]" but it didn't turn anything up for google.com/adsense.

I wish you the best of luck. I say @Hybrid's idea to create a *violence channel is brilliant, thought it may be difficult to go through the thousands of video pages and tag every video appropriately. Damn you, Google!

NordlichReiter says...

>> ^dag:

We stripped Adsense from NSFW posts - but that didn't keep us from being banned. They don't actually say why. The system seems to be completely automated- and though I'm trying to get to a real person, they seem to be a few layers deep. >> ^Hybrid:
If we had a "violence" channel, then couldn't we just stop ads displaying for: NSFW, violence, drugs and equality channels (I know equality is a "good" channel, but reading the AdSense content guidelines it may be a sticking point)?
Or something like that anyway?
P.S. Cheers for the update.



I wonder how to they treat other sites that have violent videos or the like?

I think it's a double standard. I see violent videos on you-tube all the time.

Just do a search on Kimbo Slice, and you are going to find a video with 2 Million views.

dag says...

Comment hidden because you are ignoring dag. (show it anyway)

The overlay ads on YouTube are completely independent from us - we get no dosh for those. I think they might prevent display of those ads on videos that don't meet the Adsense Terms.

>> ^rottenseed:

What about those ads that pop up at the bottom of videos? You know the ones that never relate to anything in the video. Aren't those adsense? Do they take all of those off of violent videos?

dag says...

Comment hidden because you are ignoring dag. (show it anyway)

We get about 10-20 new members every day. FYI, the best way to get a quick new user rate count is on this page - sorted by join date: http://videosift.com/topusers?order=new

Your second question is harder to answer, we've always had a participatory "core" of members who do most of the posting- I wouldn't have it any other way. I'm not sure if this core has increased or decreased.

>> ^gwiz665:

Cheers, Videosift is still alive and that's all you and lucky's work!
It's sad that adsense is like that, because it's insanely hard to clean up lots of user generated content. It makes me wonder about other sites like digg and reddit do, because I imagine they use it too.
How are we doing on the user number front? Is it increasing, declining, standing still?
What about posting users? is it the same 15 people posting everything, or is there are wider array of authors? I'd love to see lots of statistics on this.
If you want my advice, which I'm sure you don't but will get anyway, a way to draw in more people would be to include more "game elements" under the hood; achievements were a great start.

ForgedReality says...

Dag, problem with the quoting system. Is there a way to make it not use HTML tags, and be more intelligent? This is aside from the quote appearing beneath the quoter's message (something that I still dislike greatly), but I believe it happened when that transition occurred.

The problem is, it's a lot more confusing to look at in the message you're editing, so if you want to remove old quotes, like when the quote string starts to get long, you have to be very careful what you remove, or you'll end up screwing up the whole rest of the page, as seen here:
http://videosift.com/video/Guy-plays-in-the-traffic-and-gets-hit-by-a-van?loadcomm=1

It's not my quote that did it, it's residue's, the person above mine. His quote was all screwed up when I went to quote him, and I had to edit mine to be cleaner, but as you can see, the html tags in his message are screwing up the rest of the page. The quote/reply stuff appears after his message, but before the quoted text, when it SHOULD be at the bottom of the message box. Then when I quoted him, the page still thinks that the information belongs within the same element on the page, so now my message is all screwed up. I suspect that the next person to post on this page will continue that trend.

I tried putting closing divs in the top of my message as well as other things, to no effect.

dag says...

Comment hidden because you are ignoring dag. (show it anyway)

Perhaps we could have an option not to use the fancy quote formatting. That would solve most problems.>> ^ForgedReality:

Dag, problem with the quoting system. Is there a way to make it not use HTML tags, and be more intelligent? This is aside from the quote appearing beneath the quoter's message (something that I still dislike greatly), but I believe it happened when that transition occurred.
The problem is, it's a lot more confusing to look at in the message you're editing, so if you want to remove old quotes, like when the quote string starts to get long, you have to be very careful what you remove, or you'll end up screwing up the whole rest of the page, as seen here:
http://videosift.com/video/Guy-plays-in-the-traffic-and-ge
ts-hit-by-a-van?loadcomm=1
It's not my quote that did it, it's residue's, the person above mine. His quote was all screwed up when I went to quote him, and I had to edit mine to be cleaner, but as you can see, the html tags in his message are screwing up the rest of the page. The quote/reply stuff appears after his message, but before the quoted text, when it SHOULD be at the bottom of the message box. Then when I quoted him, the page still thinks that the information belongs within the same element on the page, so now my message is all screwed up. I suspect that the next person to post on this page will continue that trend.
I tried putting closing divs in the top of my message as well as other things, to no effect.

gwiz665 says...

I like the new quote formatting when it works. I put my responses on top anyway so it looks better if it gets featured or in the top comments.

Can't you make a solution where it completely sanitizes the post for html stuffs?

Maybe instead of actually having the quote there, editable and everything, just have a reference that your php code picks up; something like I dunno:

"My blah blah text

[!-- quoting #ID --]
[!-- quoting #ID2 --]

"

but make it print out the full comment when posted as it looks sorta now, changing left and right.

Then we could comment in between the quotes too, which is something that doesn't work with the comment system as it is now.

ForgedReality says...

>> ^dag:
Perhaps we could have an option not to use the fancy quote formatting. That would solve most problems.


Well I'm thinking, maybe instead of the system looking for <em> tags, have a custom [quote] tag or something and throw out everything else (x)html. That way, all the formatting gets done automatically by the php or whatever you use, and there's no chance of the user screwing it up to a point where it affects external content.

rottenseed says...

@dag: It became a lonely place. Which is too bad - I enjoyed lurking over there and reading people's shit-slinging towards the Sift.

It's hard to build an empire on hate. You gotta build it on love and contribution, then TURN it to hate...n00bs!

Deano says...

Honestly sometimes Google makes you want to pull your hair out. They do some good work (I depend on Gmail) but the downside is dealing with a business entity who unilaterally defines the nature of the relationship you're getting into. And that means pain and suffering when you realise your level of dependency bound up in that contract.

Sometimes the thought of going back to POP mail and having everything on my computer seems like a good idea. I'm constantly reminded of how egregious they can be by the Scroogle guys. And here I have my new Android phone into the bargain synching my mail and contacts.

All of which is just impotent ranting I suppose. But maybe if you can't resurrect adsense then maybe something better and just as sustainable can be put in place. Mother of invention and all that.

NordlichReiter says...

>> ^dag:

Perhaps we could have an option not to use the fancy quote formatting. That would solve most problems.>> ^ForgedReality:
Dag, problem with the quoting system. Is there a way to make it not use HTML tags, and be more intelligent? This is aside from the quote appearing beneath the quoter's message (something that I still dislike greatly), but I believe it happened when that transition occurred.
The problem is, it's a lot more confusing to look at in the message you're editing, so if you want to remove old quotes, like when the quote string starts to get long, you have to be very careful what you remove, or you'll end up screwing up the whole rest of the page, as seen here:
http://videosift.com/video/Guy-plays-in-the-traffic-and-ge
ts-hit-by-a-van?loadcomm=1
It's not my quote that did it, it's residue's, the person above mine. His quote was all screwed up when I went to quote him, and I had to edit mine to be cleaner, but as you can see, the html tags in his message are screwing up the rest of the page. The quote/reply stuff appears after his message, but before the quoted text, when it SHOULD be at the bottom of the message box. Then when I quoted him, the page still thinks that the information belongs within the same element on the page, so now my message is all screwed up. I suspect that the next person to post on this page will continue that trend.
I tried putting closing divs in the top of my message as well as other things, to no effect.



I use the block quote feature that the Sift has always allowed if the quoted text is discombobulated. But given that most users don't eat, sleep, and breath code that could be asking too much of the average user.


<blockquote>
Quoted Text using the tags above and below this line of text.
</blockquote>
Adding @dag to mimic contacting someone about quoting them with the blockquote HTML element.


It's not a solution, it's just a work around. One that has always worked for me.

Throbbin says...

There are a few talented filmmakers here on the sift - why not create a viral marketing campaign for the sift? There's enough brilliance here to come up with something creative - why not make use of it? Viral ads can be created for next to nothing - and can draw attention, hits, and thus advertising dollars to the sift.

Give it a shot - I'm sure sifters would chip into the effort if you asked.

therealblankman says...

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Order your official Videosift(tm) t-shirt from TeeVirus.com today!

Tell 'em therealblankman sent ya'!!!

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