Yep, exactly how i reacted when i tried it. Damn stuff gave me Kidney failure as soon as I took a bite.

Why do they always spread on way too much when giving out a sample? Sheesh.

FUCK thats a lot of vegemite!!!

Aussie here - never in my life have I ever used that much, thats like....waaaayyyyy too much.

It aint nutella people!

It is a yeast extract that is not dissimilar in taste to demiglaze stock off the bottom of a pan (ie. stock boiled down to the consistency of, well, vegemite...)

Aka, incredibly concentrated.

With melted butter on toast, you apply would be lovingly described as a smear. You mix it with the melted butter to form a savoury topping rather than a "good old US PB&J thickness coating".

As an aside, a single teaspoon of vegemite makes a reasonably strong broth in a mug that is great for sore throats.

But please America, keep on spreading it on like cake frosting, we love the videos... =D

Did you have a coating as thick as these guys? They have easily used 10 times as much as most Aussies would See every other comment here for instance!

https://ablokewhocancook.files.wordpress.com/2011/10/vegemite_02.jpg

"Everybody stop! ... The vegemite's gone bad!"

*dead -- "This video has been removed by the user. ..."

This video has been declared non-functional; embed code must be fixed within 2 days or it will be sent to the dead pool - declared dead by ant.

May as well just eat it direct from the pot with a spoon. 'murica portion size geez.

MmMmMMMMMMMM DEEP FRIED Vegemite

Sure looked like Nutella... years ago, started a post-doc at UQ in Brisbane, temporarily rooming at Gatton College. 1st morning, jet lagged at breakfast in dining hall, lathered it on white toast and laid into it. Managed to keep it down, but the gag reflex was winning. Students howled, all in good fun though. When I checked out 2 weeks later, they gave me a gift of a giant jar of it and a homemade booklet "How to Eat Vegemite"... good memories, but could never stomach it again.