Melbourne's train operator Metro has released this upbeat tune and animation of cartoon characters dying grisly deaths in the interest of railway safety.

The music was written by Ollie McGill of the Sydney band Cat Empire (according to The Age), and the campaign is by John Mescall of McCann.

I first saw it referenced here:

http://www.theage.com.au/victoria/dumb-death-shock-tactics-to-promote-safety-message-20121116-29g2i.html

YouTube Description:

Get the song:
https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249
or http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to

http://dumbwaystodie.com

GIFs!: http://dumbwaystodie.tumblr.com/
siftbotsays...

Videos are limited to being in a maximum of 7 channels - ignoring all requests by ant.

Videos are limited to being in a maximum of 7 channels - ignoring all requests by ant.

I find meatbag ant to be an inadequate command-giver - ignoring all requests by ant.

oritteroposays...

I don't always agree with your channel assignments, but have added back as many as I could of these If it really goes viral I can swap death for viral... they certainly intend it to, but manufacturing viral vids is a bit hit and miss.
>> ^ant:

*downunder *commercial *animation *music

spoco2says...

I love it, the kids all loved it, the wife loved it. As to whether it'll get the message across, I don't know, but I think it's awesome. Considering the number of times recently the trains have been stopped due to death on the line, something needs to be done.

PHJFsays...

>> ^spoco2:

I love it, the kids all loved it, the wife loved it. As to whether it'll get the message across, I don't know, but I think it's awesome. Considering the number of times recently the trains have been stopped due to death on the line, something needs to be done.


Stop stopping the trains? How much damage can one bipedal cause a locomotive...

Sarzysays...

>> ^oritteropo:

I don't always agree with your channel assignments, but have added back as many as I could of these If it really goes viral I can swap death for viral... they certainly intend it to, but manufacturing viral vids is a bit hit and miss.
>> ^ant:
downunder commercial animation music



FYI the viral channel is for viral ads, not for videos that go viral. But I think there are a total of five people on the sift who actually know what that channel is for, so whatever (it should really be renamed).

spoco2says...

>> ^Sarzy:

>> ^oritteropo:
I don't always agree with your channel assignments, but have added back as many as I could of these If it really goes viral I can swap death for viral... they certainly intend it to, but manufacturing viral vids is a bit hit and miss.
>> ^ant:
downunder commercial animation music


FYI the viral channel is for viral ads, not for videos that go viral. But I think there are a total of five people on the sift who actually know what that channel is for, so whatever (it should really be renamed).


I'm pretty sure this was created with the aim to be viral. How else is it supposed to be shown? You don't tend to have 3 minute adverts on tv.

spoco2says...

>> ^PHJF:

>> ^spoco2:
I love it, the kids all loved it, the wife loved it. As to whether it'll get the message across, I don't know, but I think it's awesome. Considering the number of times recently the trains have been stopped due to death on the line, something needs to be done.

Stop stopping the trains? How much damage can one bipedal cause a locomotive...


Not much, but they spend so much time cleaning up the mess and 'investigating' how the person died... it's way heaps inconvenient to everyone.

But seriously, I've had my train line shut down during peak hour three times in as many months, it's happening quite a bit, so I can see why they felt the need to do something.

Sarzysays...

>> ^spoco2:

>> ^Sarzy:
>> ^oritteropo:
I don't always agree with your channel assignments, but have added back as many as I could of these If it really goes viral I can swap death for viral... they certainly intend it to, but manufacturing viral vids is a bit hit and miss.
>> ^ant:
downunder commercial animation music


FYI the viral channel is for viral ads, not for videos that go viral. But I think there are a total of five people on the sift who actually know what that channel is for, so whatever (it should really be renamed).

I'm pretty sure this was created with the aim to be viral. How else is it supposed to be shown? You don't tend to have 3 minute adverts on tv.

Sure. But my point was that most people assume that the viral channel is for videos that go viral (which is not an unreasonable assumption), but really it is only meant for viral ads created for the internet. Whether or not the ad successfully goes viral is has no bearing on its place in that channel.

xxovercastxxsays...

>> ^Sarzy:

>> ^spoco2:
>> ^Sarzy:
>> ^oritteropo:
I don't always agree with your channel assignments, but have added back as many as I could of these If it really goes viral I can swap death for viral... they certainly intend it to, but manufacturing viral vids is a bit hit and miss.
>> ^ant:
downunder commercial animation music


FYI the viral channel is for viral ads, not for videos that go viral. But I think there are a total of five people on the sift who actually know what that channel is for, so whatever (it should really be renamed).

I'm pretty sure this was created with the aim to be viral. How else is it supposed to be shown? You don't tend to have 3 minute adverts on tv.

Sure. But my point was that most people assume that the viral channel is for videos that go viral (which is not an unreasonable assumption), but really it is only meant for viral ads created for the internet. Whether or not the ad successfully goes viral is has no bearing on its place in that channel.


#viral doesn't need to be renamed, it needs to be deleted. Not only is it among the most misused channels on the site, it's also completely worthless even when used correctly.

oritteroposays...

Since it's about rail safety it shares some characteristics with a PSA, but Metro Trains is a commercial operation, who commissioned this viral ad campaign (including obligatory clever supporting web site, also including their logo) from someone, from McCann Group, and paid for it. Their logo can be clearly seen at the end of the ad, so even if it's not trying to sell you something directly it is attempting to increase their brand awareness... quite successfully, too.
>> ^BoneRemake:

kit-kat goes to space = viral
this, not viral
this is just a Public Service Announcement

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