Melbourne's train operator Metro has released this upbeat tune and animation of cartoon characters dying grisly deaths in the interest of railway safety.

The music was written by Ollie McGill of the Sydney band Cat Empire (according to The Age), and the campaign is by John Mescall of McCann.

I first saw it referenced here:

http://www.theage.com.au/victoria/dumb-death-shock-tactics-to-promote-safety-message-20121116-29g2i.html

YouTube Description:

Get the song:
https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249
or http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to

http://dumbwaystodie.com

GIFs!: http://dumbwaystodie.tumblr.com/

Load Comments...

Send this Article to a Friend



Separate multiple emails with a comma (,); limit 5 recipients






Your email has been sent successfully!

Manage this Video in Your Playlists




notify when someone comments
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
  
Learn More