As if Volkswagen (Audi's parent company) gives two shits. It's an ad meant to sell cars in the end. I'm sure the free publicity will help sales more than hurt them. I'd bet they knew exactly what they were doing regarding backlash and the free publicity they would garner. Call me cynical but i can't imagine corporations will trumpet an issue unless they profit from it in some way, regardless of it's social importance or validity.

If people are free (to work and make money) and markets are free (to sell european cars in the US eithout excessive tariffs) Volkswagen can sell more cars and make more money. So yeah, human rights matter.

That way they also create more jobs and pay more towards pensions and have money to make Superbowl ads, possibly the most expensive "free publicity" in the world.

Not the worlds' moral standard setters though, obviously, VW.

Net result of this commercial = I can't afford an Audi anyway, so yay for them.

*money

Adding video to channels (Money) - requested by ant.

Women at Volkswagen AG get equal pay for equal work only during government testing.

Audi's Feminist Super Bowl 2017 Commercial FAIL has been added as a related post - related requested by newtboy on that post.

You won't see any commercials BLAZING THE TRAIL on social justice issues... but i view these ads as a social barometer. They'll come along after the trail is blazed and take a snapshot of public opinion, which... has some value. Some exec somewhere had to do the research and figure out, well damn, turns out more than 50% of our demo cares about this, so... so do we!

Forget income equality.

Where can I go watch that adolescent death race?!

they sure arent taking that soap box car back with them in that audi.

Of course not. He has "people" to do that kind of crap.

Thumbnail looked like a postapocalyptic child. Are these the types of cars Audi makes now? Really scaling back.