First, watch the original:
http://www.youtube.com/watch?v=SM81w3F4lxE.
The story from Yahoo!: "Auto company Dodge recently found itself in PETA's crosshairs after the carmaker aired a commercial starring a monkey dressed up like Evel Knievel. But, unlike many who draw the ire of PETA, Dodge fought back in a most amusing way.
Below, the original ad that inspired PETA to pen an open letter condemning Dodge for using a monkey, "given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry." PETA goes on to write, "Dodge isn't going to dodge a bullet on this one. It needs to pull the ad — and we've contacted the company asking it to do just that."
Dodge apparently got PETA's message and decided to have a little fun. They made another similar commercial touting an upcoming summer clearance sale, only this time, instead of a monkey, they cast ... drumroll, please ... an invisible monkey. The blog Consumerist calls the redux "an act of surreal genius." Check out the new version below. And if the voice sounds familiar, it should. It's none other than Michael C. Hall of Showtime's "Dexter.""
Brilliant. Well done Dodge!
19 Comments
Hybrid*promote the excellent Dodge response to PETA.
siftbotSelf promoting this video and sending it back into the queue for one more try; last queued Sunday, August 15th, 2010 4:38am PDT - promote requested by original submitter Hybrid.
dagComment hidden because you are ignoring dag.(show it anyway)
Smart *viral marketing. A bit of jiu-jitsu actually- using the weight of their opponent to make something to their advantage.
siftbotAdding video to channels (Viral) - requested by dag.
StingrayThat's awesome. I've been seeing these Dodge invisible monkey commercials for the past week now, and always thought it was a bit odd, but yet hilarious, deciding to go with an invisible monkey.
JiggaJonsonWhen i speed-read the headline I thought it said "makes MONEY invisible" and i spent the whole time watching the original video looking for piles of cash people were swimming around in ala Scrooge McDuck.
I finished watching and said "I didn't see any money...and why would PETA? oh OH!!!"
entr0pyDear Dodge,
I believe it's disrespectful of invisible chimpanzees to call them invisible monkeys. How would you like to be called a monkey, you primate? Please change it again.
Lithicsays...Typical freaking PETA; taking jobs away from hardworking monkeys.
ponceleonAhhh PETA... fighting the really important battles...
Entropy001Who wants to club some baby seals?
spoco2I'm all for animal rights, but PETA can go and do something uncomfortable to themselves... this is the perfect way to respond to their moronic demands
gwiz665I think I saw an invisible pink unicorn in the background... so much for no religious indoctrination, Dodge!
XaxI wouldn't have realized that was Michael C. Hall if not for the description... oh the shame.
Who the hell keeps giving PETA
monkeymoney?
Bruti79says...I, for one, welcome our new invisible monkey overlords!
blankfistI dislike PETA in a big, big way. They want to see the absolute liberation of all animals. Ridiculous.
harryYou can choose any color, as long as it's black!
garmachi>> ^Entropy001:
Who wants to club some baby seals?
It's okay if they're invisible.
ryanbennittsays...It's an ape, not a monkey. But being invisible, you can't see that.
jwrayDodge found a great way to dodge that one.
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