Un-american.

This is pretty disgusting as far as commercials go.

Moving this video to Mordhaus's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

*promote

Promoting this video and sending it back into the queue for one more try; last queued - promote requested by eric3579.

*love *education

Adding video to channels (Education, Love) - requested by ant.

I really don't understand these first 2 fucking comments.

Me neither.

commercial belongs in a zoo

I have 2 theories.....
1. They are seeing the mass conformity and allegiance to the empire as antithetical to freedoms of choice and expression, or
2. They looked at the helmet as a stand in for a burka, and had a problem with it.

Of course, I could easily be wrong, maybe they're just being douchey.

WTF is going on with these comments? They don't even make sense as a string of words.

I understand being cynical when two giant corporations (Disney/Globe Telecom) use this feel good (real world issue for some) to sell you a product. I find the idea that they give two shits laughable. I do however like the *commercial.

Considering the kids oxygen setup I just figured a Darth Vader helmet would have made more sense. The juxtaposition of cute kid/symbol of galactic oppression does make for an odd commercial.

Making stories emotional and relatable are one of the first things we're taught when learning how to construct a meaningful narrative, and it makes me sick when its done just to sell you something.

You are completely correct. The people in the commercial aren't American.

Now that you can accurately identify people as not-Amercian, why not take the next step and pull your head out of your ass and learn about another culture, and you won't be so afraid of those who "aren't sending their best" over the wall.

So ads can never anything in them that are anything more than superficial messaging?

Yup, that's exactly how ads should be.

If your product is better or offers unique benefits, then by all means tell us; but don't tell some almost entirely unrelated story about some kid who stayed up all night wrapping presents for his mum because GIVE US YOUR MONEY.

If, on the other hand, you do want to convey a message or story - become a writer, filmmaker, painter, poet.

Wow. Just wow. I have no words for these negative attitudes. I guess this is just how we are now.

Well, I refuse to believe this.

I believe that ads can tell a good story, regardless of the product. I believe that ads can be funny, dramatic, sad, happy, or anything else they want to be. To simply declare that an "ad" cannot be a certain thing that doesn't fit your view is just strange. It rings of past where people tried to dictate what art can and cannot be.

I can tell you that I have enjoyed many ads over the years that tell an emotional story. I can also tell you that I can't remember a single company from any of them. Although I am pretty sure they were from other countries for products that aren't even available to me.

Ads can, and may try to use touchy feely emotional ploys to sell their products, but they run the risk of being called out on it.
When the cheesy emotional ploy has absolutely zero to do with the product, they SHOULD be called out...keep in mind that this kind of BS misdirection resulted in our current president elect.
Appealing to people's emotions with schlock rather than using information to appeal to their rationality usually means a rational argument can't be made. The more this MO persists, the worse it gets. I never liked that type of ad, but these days I detest them for their lack of information and attempts at emotional triggering to get your money.

I don't know, because clearly there are positive emotions here. If the world was full of media like this, we'd probably all think twice about sensitivity toward others with disabilities.

At the same time, we have a history of unrelated entities packaging positive morals in their own labels and passing it off as somehow being associated, or using that association to boost their own standing; religion, politics, commercialism, etc.

Truly sorry my negative assessment was one of the two initial posts. I've no idea what the "unamerican" comment was about.

Thanks for that, artician. For me, I am going to see Rogue One, no matter the advertising. I have no earthly idea who Globe are. In my city, Globe is a cheap manufacturer of lightbulbs, so I knew it wasn't them.

What I saw was a school coming together and welcoming someone who was different. How can this be a bad thing, in this day and age?

Things in america are pretty messed up. Senator Sanders's statement over a month after the original comment posted sums up everything.

https://www.youtube.com/watch?v=2LPtvG4ve2c