the trailer Disney should have used to market John Carter

"We've poked and prodded at the baffling marketing campaign for Disney's John Carter, which did little to tout the rich history and alien setting behind Andrew Stanton's movie. The team at the John Carter Files goes several steps further, creating a fan-cut trailer that explains just why anyone should care about this movie."


found here:
http://io9.com/5896146/now-this-is-the-trailer-disney-should-have-used-to-market-john-carter
TheFreaksays...

They blew the marketing on this film. I don't live in cave but I barely even saw an ad for John Carter and didn't even know the release date. Next thing I know I'm reading about what a failure it was. Good work Disney.

sineralsays...

It was advertised heavily on tv. The problem is the ad was garbage. No story elements, characters, or any dialogue at all were in it. It was just a collection of half second long action sequences stuck together telling you absolutely nothing about the movie other than that it has a decent special effects budget.

Sarzysays...

>> ^RFlagg:

Was the movie any good though? Was it poor marketing on a poorly done movie or poorly done marketing a movie that could have done really well had it been marketed right?


It wasn't great, but it wasn't bad enough to deserve to flop as hard as it did. I've seen much, much worse movies that did much, much better (e.g. all of the Transformers films).

gwiz665says...

I thought the movie was great. I think the marketing was bland, but mostly the name is just terrible. "John Carter" sounds like a 1930's american president bioflick or something.

John Carter of Mars is better, hell, why not go with "Princess of Mars" which was the book title.

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