Why Doesn't MTV Play Music Videos Anymore?

Youtube: In this installment of "Ask A Network Head," Natalie asks the head of programming at MTV why they stopped playing music videos. And gets a fun answer! Yay!

I laughed for 4 straight minutes watching this.
CreamKsays...

What a load of bull... All thou he is right on one thing: we would see only carly-rae-rihanna-gaga-shit on that channel that we already are been forcefed. The reason they went for reality route is money, specifically advertisement value of "original programming" is way higher than any bunch of short 3-5 minute video clips, cost of doing one minute of reality show is hundreds of times cheaper than one minute of a music video.

It certainly is not because we steal music, it ain't about us wanting to hear Nirvana, that all is just pure lying. It's cost per minute vs revenue per minute.

Music videos are more important than ever, when you go to youtube and search for that one song you want to hear, you expect to see a music video. Even if it's one of the "b-side" songs you still expect it to have a visual part of the story..

The problem isn't our generation but the 14 year old girls, they get all the attention since they are most willing to spend money on fabricated dreams. Our generation, the 80-90s kids grew up seeing really ground breaking good music and wish to see more real art from the next generation. i would love to scream at MTV "too much dubstep", "kids these days are crazy, i don't understand this"... Now the music i see from youngsters is "this is incredibly stupid, monotonous, no substance crap" as we undertand very well what that Nicki Minaj crap is about.

shagen454says...

There is a void left by MTV not that it matters to them or their old competitors. I foresee that void being supplemented, though, probably with Pitchfork any day now. They are like a fucking trendy music empire waiting to plumb the coach potato world with artsy farts and hippity hipsters and make lots and lots of money while ruining music and whatever subculture is "cool" for everyone just like MTV did back in the day. Can't wait...

Deanosays...

>> ^CreamK:

What a load of bull... All thou he is right on one thing: we would see only carly-rae-rihanna-gaga-shit on that channel that we already are been forcefed. The reason they went for reality route is money, specifically advertisement value of "original programming" is way higher than any bunch of short 3-5 minute video clips, cost of doing one minute of reality show is hundreds of times cheaper than one minute of a music video.
It certainly is not because we steal music, it ain't about us wanting to hear Nirvana, that all is just pure lying. It's cost per minute vs revenue per minute.
Music videos are more important than ever, when you go to youtube and search for that one song you want to hear, you expect to see a music video. Even if it's one of the "b-side" songs you still expect it to have a visual part of the story..
The problem isn't our generation but the 14 year old girls, they get all the attention since they are most willing to spend money on fabricated dreams. Our generation, the 80-90s kids grew up seeing really ground breaking good music and wish to see more real art from the next generation. i would love to scream at MTV "too much dubstep", "kids these days are crazy, i don't understand this"... Now the music i see from youngsters is "this is incredibly stupid, monotonous, no substance crap" as we undertand very well what that Nicki Minaj crap is about.


It's not "pure lying". There's been a massive drop in what was a lucrative CD market. It made sense to push music videos when the tv screen was the only one you had access to.

With both those changes you can hardly expect to attract advertisers with music programming. Piracy has been a factor and while it serves certain interests to overstate it, the switch from physical media to downloads meant huge revenue drops.

Are videos still important? Yes but as he says the budget for these things has plummeted. And probably for the better. The more memorable videos of recent years have probably not suffered for the lack of speedboats and explosions.

arekinsays...

MTV used to make money by running advertisements non stop, they just called them music videos. Now that music video programming is entertainment, they had to switch to a model that made more money. CD sales really make no difference, as they replaced by digital music sales. And piracy? Please, my older siblings in the tape generation stole more music than I ever did with a dual cassette deck stereo. Not one of them ever paid for a music cassette when they could just wait til their friends bought the cassette and copy it.

Fletchsays...

I remember the very first day of MTV, and there just isn't any music any more. I don't care what stupid teeny crap they air nowadays, but calling it MTV just... bugs me, I guess. The "M" still means "music" to me.

Paybacksays...

>> ^MonkeySpank:

What bothers me even is the stupid pawn shop show on the History Channel! Talk about a major WTF!


I like where they show "Real and Not" or something, where they show a historically-accurate movie about the Apollo program, culminating in Armstrong's first step.

Then they show 2001:A Space Odessey because like, there's like moon stuff in it.

ulysses1904says...

Am I the only one who despises the cutaway shaky camera angle cliche? Or any shot that includes other cameramen in the shot? Or the jittery title text that was beaten to death 10 years ago? It's like shaking a baby rattle in people's faces to keep them from getting fussy, it's literally infantile. Or how about the filler shots that are supposed to show the subject looking so awkward or ernest caught in an unguarded moment, so we believe they are real people. It's just as rehearsed as a used-car sales pitch, which starts to look preferable to all this contrived horseshit.

Okay, I feel better now.

NicoleBeesays...

Television is just a hole, generally. Not that I was ever their main market, but at least I could flip it on at three in the morning and catch some REALLY bad but amusing B-movie being run to fill time in their programming. Now they just put infomercials on in those time periods. On every station.

They used to play actual documentaries on the History Channel. Now it's usually something like "History's TOP TEN BIGGEST EXPLOSIONS" or Wrestling if I give it a go.

The success of mythbusters, dirty jobs and reality television was not kind to Discovery channels programming.

Holy shit nicole stop complaining you don't even have a tvOK SIGNING OFF

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