When you are tired of people running in your halls

"This idea occurred to the manufacturers of Casa Ceramica tiles, Manchester, UK, when they were looking for a way to get users to pay attention to their products. The owner of Casa Ceramica Duncan Cook said that in this way they wanted to show what tiles are capable of using it correctly."

It's not paint. This is result of precisely placed tiles, set into tiling "mud".
And a ton of design and tile cutting/casting I'm gonna guess.

As the exit to a bar, this might be worth a good laugh.
And maybe a lawsuit or two...
siftbotsays...

Self promoting this video and sending it back into the queue for one more try; last queued Sunday, December 2nd, 2018 11:30am PST - promote requested by original submitter SFOGuy.

newtboysays...

I was thinking it must only work in one direction, but you have a point, it seems to work best from only one single point. I wonder if it could be designed to work from any viewpoint. Somebody get Watson working on it....he might have to design holographic tile printing first.
Still a *quality idea.

Paybacksaid:

Only works with a static camera. Move through the hall and the effect is ruined.

Paybacksays...

Hmmm... I wonder if it looks like bulges instead of dips from the other direction.

newtboysaid:

I was thinking it must only work in one direction, but you have a point, it seems to work best from only one single point. I wonder if it could be designed to work from any viewpoint. Somebody get Watson working on it....he might have to design holographic tile printing first.
Still a *quality idea.

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