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Coca-Cola redesigns bottle caps so bottles can be reused

submitted by doogle

9 years 10 months 3 weeks ago

In Vietnam and within its new “2nd life campaign”, Coca-Cola recently developed 16 new bottle caps that allow consumers to re-use the bottles in their everyday lives, such as a water gun, a paintbrush, a bubble blower, a pencil sharpener, a condiment dispenser, a lamp, a toy, a spray bottle, a weight, a jug.

This is a very creative way for Coca-Cola to promote its brand while also encouraging people to recycle their old coke bottles.

From: http://www.thebrandingjournal.com/2014/06/nescafe-vittel-coca-cola-3-brands-recently-redesigned-packagings-caps-lids/

8 Comments

Tags for this video have been changed from 'marketing, branding, caps' to 'marketing, branding, caps, vietnam, recycle, reuse, coca cola, bottles, campaign' - edited by lucky760

*asia

Adding video to channels (Asia) - requested by lucky760.

Good idea. Now if all the bottlers would agree and use the SAME bottle cap.

One step closer to this: http://tinyurl.com/kvmwabk

My_design says...

Would be better still if they came back as Coke bottle. Now the landfills are going to be filled with coke bottles and crappy little red attachments.

neat idea, but the fad of playing with toys made out of coke bottles is not going to catch on. I agree, instead of gimmicks with attachments which will just add to the waste, just recycle them back into coke bottles.

ant

Just don't drink anything else from the bottles beside Coca Cola.

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