Coca-Cola redesigns bottle caps so bottles can be reused

In Vietnam and within its new “2nd life campaign”, Coca-Cola recently developed 16 new bottle caps that allow consumers to re-use the bottles in their everyday lives, such as a water gun, a paintbrush, a bubble blower, a pencil sharpener, a condiment dispenser, a lamp, a toy, a spray bottle, a weight, a jug.

This is a very creative way for Coca-Cola to promote its brand while also encouraging people to recycle their old coke bottles.

From: http://www.thebrandingjournal.com/2014/06/nescafe-vittel-coca-cola-3-brands-recently-redesigned-packagings-caps-lids/

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