TAC 20 years of effectively, somewhat graphic PSAs

On December 10th 1989 the first TAC commercial went to air. In that year there were 776 deaths on our roads, by 2008 that number had fallen to 303.

This five minute retrospective of road safety campaigns is a compilation of 20 year of TAC ads. The montage features iconic scenes and images from commercials that have helped change the way we drive, to the song Everybody Hurts by REM.

This TAC campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyone's sake; please, drive safely.

There's no one someone won't miss.

Towards Zero is a TAC vision for a future free of deaths and serious injuries on our roads.

It acknowledges that as humans, we make mistakes. But when those mistakes happen on our roads we come off second best, because our bodies aren't designed to absorb high impact speeds. They never have been and never will be.

For more information on Toward Zero visit - https://www.towardszero.vic.gov.au

Transport Accident Commission Victoria. - http://www.tac.vic.gov.au
BSRsays...

They could not have picked a better piece of music.

Your eyes, your ears, your nose, your mouth, your skin. Your senses. These are all how the people you love get into your heart over time. It's how you get into the hearts of the ones you love.

I pick up many dead bodies in a week. Some people tell me how they could never do a job like this. From terrible crash scenes, crime scenes to nursing homes and at home deaths.

Dead people don't suffer. The pain is gone. The living suffer. I see it all the time.

If you lose someone you love and your heart suffers unbearably, remember your senses. The one you lost is still in your heart. That is where you put them. Alive within you. Over time that is where you put them for safe keeping. Look for them there.

When I pick up a dead body my empathy and sympathy is with the living, the family and friends. I'm just picking up an empty container where someone once lived but has now moved into the hearts of the ones they loved.

That will help with the pain you may suffer. Know that the ones you love are already in your heart and you in theirs.

That is why love.

oritteroposays...

Texas has similar population to Australia, and the entire country had 1,437 deaths that year (Vic had a population around 5 million). Your point does still stand, but the ratio is only double and not 10 times.

Mordhaussaid:

303? In 2008 there were 3,479 deaths in Texas alone. Maybe we should hire their ad people.

siftbotsays...

Self promoting this video and sending it back into the queue for one more try; last queued Sunday, September 6th, 2020 6:05pm PDT - promote requested by original submitter eric3579.

w1ndexsays...

Yeah, it's about double, for 2018 US data vs 2020 AU comparing driving fatalities deaths per population 0.005% for Australia vs 0.01% for the USA. I live in the southern US, I know people that just buy a 12 pack of beer and ride around visiting people...the amount of dumb here is exceptionally high, unfortunately.

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