gah, almost posted that, but i thought "nah, it's probably just me.. everyone else will think it's cheesy". kudos.

No cheese, just lots of awesome sauce.

Great stuff. Important message too. Always buckle up, and as my mom used to tell me before every trip in the car, "safe journey".

And that my friends is why they're called balls and chains.

*quality.

Boosting this quality contribution up in the Hot Listing - declared quality by nomino.

Seriously though, who keeps a bowl of confetti on their coffee table?

Maybe if it was some chips and salsa I could've suspended my disbelief.

Now all we have to do is get people to cruise in the right lane, pass in the left, use turn signals, quit texting, maintain your car, inflate your tires etc.

--Lets get people out of situations where they need seatbelts!!

beautifully done.

That's what happens when you drive barefoot

The dangers of IKEA Furniture are clearly highlighted in this advert.

Aside from the weird face the guy makes, it's impressive despite being so simple. Great ad.

I fell out of the car as a kid. Now I am unable to ride in a car without wearing a seatbelt.

Seat belts make people drive worse because of a false sense of security, I believe. If you had a large metal spike sticking out from your steering wheel, you'd drive safer.

>> ^blankfist:
Seat belts make people drive worse because of a false sense of security, I believe. If you had a large metal spike sticking out from your steering wheel, you'd drive safer.


Nervous drivers can be just as dangerous as aggressive drivers

^Very true! I still love the idea of everyone having a large metal spike pointed at their chests while they drive.

Wow. Really well done.

>> ^blankfist:
^Very true! I still love the idea of everyone having a large metal spike pointed at their chests while they drive.

It wouldn't be so helpful to the driver who gets speared by someone running a red light. I doubt anyone drives recklessly as a result of wearing a seat belt; it doesn't prevent injury or insurance hikes.

(bolts seatbelts onto all furniture)

A better commercial would be, "If you don't wear your seat belt, you're a daft cunt."

Comment hidden because you are ignoring dag.(show it anyway)

Beautiful- and effective. So much better than the shock horror ones they have here is Australia.

>> ^dag:
Beautiful- and effective. So much better than the shock horror ones they have here is Australia.


We actually watched a bunch of Australian PSA's in my drivers ed course. As realistic as they were it still seemed over the top for the message they were trying to get across. It's like they were appealing more to peoples fears then to their reason.

So who gets to be the airbag?

Embrace Life’s Writer/Director Daniel Cox: “It was central to the development of the project that we root the concept of wearing a seat belt firmly in the family domain, and create the advert so that it could be viewed by anyone of any age. Children are so important as opinion formers within their family that we felt it imperative to have a child take a pivotal role in relaying our message.”
“One key aspect to the storytelling is that we developed Embrace Life to be non-language specific, so that the message wouldn’t become lost when viewed by visitors to, or residents of, the UK where English might not be their first language.”

http://osocio.org/message/embrace_life_always_wear_your_seatbelt

Embrace life... so some God(tm) created disease, cancer, affliction can take it from you in a far more painful and drawn out way while you deteriorate and your family watches on helplessly.

Very late to the party on this one. I always wear a seat belt, by force of habit it is the first thing I do when I get in a car. I've been in 1 car accident in my life so far - the car I was driving got hit directly on the driver's side door by someone at fairly high speed. It totaled the vehicle I was in (an older Ford pickup) and bent the entire driver's side of the vehicle in like a chevron > shape.

Looking at the car afterward one would have assumed that the driver would have been injured, but I walked away with nothing more than a very slight scratch from a flying piece of glass. I can't say that I'm convinced that wearing the seat belt "saved my life", but I can easily say I'd have been in a hell of a lot worse shape without it.

*doublepromote

Double-Promoting this video back to the front page; last published Friday, February 5th, 2010 6:11am PST - doublepromote requested by EDD.

6 more comments have been lost in the ether at this killed duplicate.