First i heard it now i dont anymore... what magic is this??

All I can hear is "Yes, yes, that sounds like an excellent idea."

I keep trying to hear the curse word, but

Okay I finally heard it! But still not at normal speed, only in a video where they speed it up. At much faster speeds it's quite clearly picked up as the swear.

"Yes, yes, that's a fuckin' excellent idea."

I can only hear it at "A bit faster" and above. Anything below and no dice.

I hear it at all speeds.

I hear "yes that sounds like an excellent idea" at all speeds, but I can also hear "that's a fuckin excellent idea" if I engage my immaturity switch.

I skipped past Kimmel saying what I was supposed to hear so I could judge it objectively. I listened over and over and couldn't figure out what it could possibly be accept for, "that sounds like an excellent idea."

Then I went back and found it it was supposed to be the F word and now I can hear it either way. I just have to set my expectation and it flips to whichever version I expect it to be.

I have to say, this is the first one of these "controversies" that I've actually been convinced by. All the others just appear to be a select few people pretending to take the obviously contrary side for attention.

I actually did the same thing. And 3-4 times later I couldn't even figure out what word was being heard.

And when I went back and learned what the word was I had the exact experience.

Same here. I heard it when I first saw the clip a while back, and the first few times they played it in this clip. Toward the end, I no longer heard it though.