and dwarfs:P

Hmmmm...... good point there, that's actually started me thinking.

Interesting idea...but how long before some toy manufacturers start using that to target kids with ads tailored to them?

Ummmmm...... how do I reverse a vote here?

Actually, cereal companies do this already. The 'kids' cereal is always on the bottom shelves (most of the time) and the characters logos are designed to have their eyes follow you.

Edit: I know that isn't the exact technology you were referring to, but it's a similar concept.

Haven't they just given the game away though? Isn't the whole point of this that children in the presence of their abuser will see a different message, so they can call them in secret?

exactly what @ChaosEngine said...

Good idea: Make an ad that safely communicates with only kids.

Dumb idea: Try to get industry Kudos and awards with a viral video to spread the word with adults what's going on.

I guess noone ever said Ad agencies were selfless.

And thinking it through...
a) Aggressive parents give 10 year old's their own cell phones these days?
b) Or they pull it out and take down the number with the adult potentially there?
c) or are they really good at remembering phone numbers till they get home? - and they feel safe to make that call at home?

or
d) none of the above. This campaign is pointless.

Anyone against this idea must support child abuse. Case closed. Right?

Its not the thought or idea, its the self-congratulatory attention they draw to it. Could be counter productive to their end goal. Then again, it would be great to see if the hotline number calls go up.

Your ad here.

I am printing and creating lenticular effects at work. It is a nice idea but i think the toy industry will use it for selling their toys.

Does anyone fail to see how exploitable this could be? Hack the sign (whether digital or not, you can find methods for changing the message) to give bad advice to only children (and hobbits).

We cannot set precedents for ad agencies to send divergent messages like this. Change 1 number in the message and then you have a potential abuser that isn't the parent gaining telephone access to YOUR CHILD.

How about instead, we Implant a chip in infants and have it feed whatever messages we do or do not want parents to see. And then change the message when they become adults to decrease the likelihood of abuse. AND NOT TELL ANYONE. I mean, if we're going to mask messages, why not just go all the way.

Protect at any cost. Well, how about kill all humans to protect the planet? Or send messages in the form of muscle stimulating agents to only animals and have them rise up!

Oh I know what needs to be done. We need to create a tentative peace and then force our children to fight to the death for our honor. Awesome idea. You had it all backwards. Abuse creates good warriors.

I think you forgot to click the sarcasm button bro

Lol it's been done for years now.

Those poor tall children.

I have a 3-dD wall mounted bust of Colonel Saunders that follows you with his eyes when you walk past him....