Man Stuns Family By Shaving Off His Beard After 14 Years

YouTube Description:

"My New Face", a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line of Life M6 razor blades

A man shaves 14-year-old beard and his family’s reaction Is priceless.

"Remarkable Razor Ad - Almost a spiritual cleansing" (ADWEEK)

REDITS:
Client: Super-Pharm
Brand: Life Private Label Brand
Product: M6 razor blades
Agency: BBR Saatchi & Saatchi, Tel Aviv
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
Digital Creative Director: Maayan Dar
Vice President, Production: Dorit Gvili
Producer: Odelia Nachmias Freifeld
Vice President, Client Services: Shani Vengosh Shaul
Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
Vice President, Strategic Planning: Shai Nissenboim
Strategic Planner: Roni Arisson
Planning Information Specialist: Eva Hasson
Traffic: Ronit Doanis, Yael Kaufman
Production Company: T GO Tom Sofer
Director: Oded Binnun
Cameraman: Lael Utnik
Postproduction: Broadcast
A10anissays...

Shaved mine off after 7 years. My wife, similarly, had not seen me without it. Jeez, what a reaction; "I hate it". "I don't think I can love you any more". I said; " would you still love me if I was paralyzed or lost a leg or something?" She said; "Of course I would, but that's different". It started off mildly amusing, but ended with me seeing a side of her previously unknown. I grew it back, but something had changed in me forever.

WaterDwellersays...

To be honest, though, if I had been married to a woman with beautiful, long hair, for 7 years, and then she decided to shave it all off, I'd be pretty miffed as well. I might not vocalize it, but I'd certainly not feel good about it. Shaving off a beard drastically changes a man's appearence, and when your wife has never seen you without it, I can very well understand a negative reaction.

Edit: just to add, the shaving of the beard/hair being deliberate would play a large role in my reaction being negative. If the hairloss is unintentional, I would react with sympathy.

ChaosEnginesays...

Two years ago I shaved for the first time in nearly twenty years for movember (grow a moustache for cancer fundraiser)

No one knew me, my wife hated it and I freaked myself out every time I looked in a mirror. I grew it back as soon as I could.

iauisays...

This is some next level advertising. A great video, evoking a rather intense emotional response to associate a communal life experience with a particular brand. It's the worst, but it's also the best.

Thanks to all the commentors for relating their experiences. I have no wife but recently grew a beard. I'm happy for people to have a different experience of my face but worried my future wife might like it too much and not like my shaved face. Maybe that's not really important...

robbersdog49says...

Well, I've got a beard not dissimilar to the guy in the video. I've known my wife since I was fourteen ad only really started growing a beard well into my twenties so she's definitely seen me without it.

She prefers me with 'designer stubble' rather than a beard, but it's just a case of her rather I have the stubble, not that she doesn't love me any more or any bollox like that. Physical appearance isn't irrelevant but it's definitely not important I didn't marry her for how she looks and she has her hair how she likes it and I have mine how I like it.

I married a woman I love for who she is, not for what she looks like and vice versa. I don't know why anyone would marry someone if them changing their hair style would be enough to stop loving them. That's not love, not even close.

My beard is staying, because I like it. Even though my wife would rather it was just stubble. Besides, I hear that men who shave their beards also shave their vaginas...

Asmosays...

I went down to a number 1 razor beard trim once so my wife could see what it did to the shape of my face (basically stubble).

The words "Never again" and "Holy shit" came out more than a few times.

I keep my beard on because it softens my face, without it I look a bit younger, but my chin leaves me looking kinda harsh (my neutral expression goes from "bored" to "angry" imo).

Plus...

http://videosift.com/video/If-your-dad-doesn-t-have-a-beard-you-ve-got-two-mums

Lawdeedawsays...

Man, people are so pathetic. Glad this video shows that some people understand people are non-judgmental. Wear makeup, stay skinny/fat, be someone I love or else!

Fairbssays...

There are definitely people that look better one way or the other. A groomed beard can cover up features that are less than appealing. It's not bad to try to make yourself look better although I'd say obsessing about your looks is a problem. Find a look that suits you and run with it.
I wonder how many guys they had to film before they found one that looked good before and after and also got good responses from family.

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