I would only carry that brick if they paid me $2.

*canada

Adding video to channels (Canada) - requested by ant.

What's so "seen" about carrying a (foam) brick to cross the road? That drivers would be afraid the pedestrian will throw the brick at them for not stopping and purposely run him/her/(pronoun) over?

Those fake bricks are probably germ incubators even for a short term. And I wouldn't be surprised assholes would just stick all kinds of gums, mucus and phlegm all over the bricks for "giggles" ... almost EXPECTED nowadays. And what about what's gonna happen if a pedestrian with the brick in case a close call? Is the "safety campaign" trying to legitimize throwing bricks at cars?

The whole idea is just problematic to me as a safety/social experiment.

Just be careful, look both ways before crossing and stop looking at the phone while crossing for a few seconds should do the trick.

Yes, we can argue that onus is on the drivers to avoid pedestrians getting hurt. But it's ALWAYS the pedestrians getting hurt/killed in accidents, rarely the other way around. I wouldn't leave MY life in other peoples hands whenever I cross a road, having the right of way or not.

I like what you did there.