G4 Cube: Apple's most beautiful failed launched product

Launched in 2000, and gone as fast as it arrived, Apple's silent, beautiful, compact and forward-thinking Cube computer was the right design at the wrong time with the wrong technology. Although generally considered visually attractive, the limitations of its production, sales logistics and competing Apple products led to its demise.

This is Apple's promotional video for the product with Apple execs gushy with mutual-congratulatory praise. Get a room! Spoiler alert: Apple exec curses about Steve Jobs at the end!
dooglesays...

Yep! Year 2000 technology on the edge.
12"x18" screen had just come out - which made it awesome to use with its clear Harmon/Kardon speakers.
I was doing layout on a tabloid bleed spread (12"x18") at full 100%, and physically use a ruler up to the screen to measure out the ads. It was amazing - at the time.

westysays...

with a computers if you are a pawer user you dont care what it looks like so long as u get good specification for price. apple pcs r the typ of pc that i would expect to find in the work place or a sitting room of sumone who has more mony than sence ore happens to like the apple as a product rather than wanting a pc for the sake of a pc.

i think apple is far better at producing specific items that benefit from simplification and highly focused in one area ore subset of usability such as the ipod and i phone. its unfortunate for apple that you have companies like Nintendo who have done the same thing for hand held consoles as i think apple could do a good job at a portable games console. i don't think apples approach works for for desktop computers due to the nature of what a desctop computer is used for and what it needs to do. oh apple do do a fantastic job on laptops. i think in the end its down to the fact that when an item is portable the aesthetic and ergonomics become such a large priority that the actual specificatoins r not so important so long as it can achieve its designated task to its full potentail.

Deanosays...

If it worked as intended then you'd have to wonder why it failed. Ahead of it's time perhaps? I know 40GB isn't huge now but the upgradeable specs make it sound like it could still be useable today. I wonder if you could get Leopard on it?

This reminds me also of the Mac Mini, which also hasn't set the world alight - correct me if I am wrong. Still I'm thinking of getting one.

siftbotsays...

Tags for this video have been changed from 'apple, technology, cube, beautiful, cracked when it fell from heaven' to 'apple, technology, cube, beautiful, cracked when it fell from heaven, silent' - edited by looris

loorissays...

one thing I LOVE about apple is the silence. I really DO HATE noisy pcs, and the fact that it's almost totally silent is still one of the main reasons I bought a mac.

dunno about intel macs...

dooglesays...

There were a few things - the product was cannibalizing the iMac and G4 lines, and the margin of return was lower, combined with limited production numbers. The design proved to be too much, too early. The Register sums it well:

"Hardware problems - most notably a heat-sensitive on-off switch that could power up or shut down the system on warm days - plagued the machine from the start. The Cube's much-touted near-silent, fan-free operation proved to be untrue for anyone who bought the version with an ATI Radeon graphics card, which included... er... a fan."
link


*requeue

James Roesays...

really what it comes down to though is that it's not XBMC... anyone who has used XBMC knows that until corporations give us that level of functionality Media Centers will never get off the ground.

gwiz665says...

The cube looks cool, but the video is an apple circle-jerk. It hurts me eyes.

It could be cool if they made a new version of the cube with newer hardware - could replace the minicomputers we have now; maybe usable as a media center.

ponceleonsays...

I have one on my desk as I type this... it was an awesome little machine... ran OS X and everything!


Alas, it was somewhat of a failure.

Of course, the real question is... was it magical enough? Guess not.

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