Paul F Tomkins is the best-dressed man on the Internet. Swoon. Oh, yeah, and something something Alison Brie something something.

They should have showed her doing Alison Brie
http://cdn01.dailycaller.com/wp-content/uploads/2012/12/Alison-Brie-e1355245619638.jpg

It gets under my skin when people call them JIFs. They're GIFs.

Alison Brie is the awesomest. She's such a sport (even miming very explicit sexual acts). She's sort of like a cleaned-up version of Olivia Munn.

[edit]
Now I'm confused. In the Unsexy GIFs video he actually asks how GIF should be pronounced and says he pronounces it GIF. Why then in this video does he say JIF? Is that some kind of joke?

I was under the same false assumption as you, but the correct pronunciation of GIF is like the brand of peanut butter (JIF) according to the guy who created the format. --Source

Most (many?) people who call it gif do know this, and just don't care what the creator thought. Since the G from Graphics was hard, they were always going to be pushing uphill to change it in the acronym, as as far as I can tell from here they have failed rather comprehensively.

See this LA Times poll for example (roughly one third jif, two thirds gif) - http://articles.latimes.com/2012/jun/15/business/la-fi-tn-gif-jiff-25th-birthday-20120615

@blutruth - These are my sentiments exactly. It matters not what his opinion of the pronunciation is/was. Most people who use the term pronounce it with a hard G.

It's GIF as in Graphics, not JIF as in Giraffics.

Comment hidden because you are ignoring dag.(show it anyway)

Definitely a hard G for GIF. Also, J is hard in JPEG, pronounced "Gai-peg" and PNG is "pee-ing"

.tiff ... like stiff without the s...
.jpg ... Jay - Peg
.gif ... jhif .. jif ..like the peanut butter, choosy moms etc
.png ... dot PEE EN GEE (just say it!)
.psd dot PEE ES DEE

your accents are screwing it all up! speak american

Pretty girl films close up of self, does well on the internet. Shocking.

Comment hidden because you are ignoring dag.(show it anyway)

I'm almost positive it's gaypeg and pee-ing.

One third of people pronouncing a name correctly is not a tiny minority. What proportion of people incorrectly use "data" as singular? Does this majority make it right?
The format was named by someone, and we should respect that. People here may be tempted to refer to Dag as "Dawg", but that's not right...
..or is it?

P.S. ..I don't really care about any of this.

No way. It's definitely J-Peg and P-N-G. However, it could just be a difference of accents that results in different pronunciation. (Though I still can't see why J would be pronounced Gay!)

I've heard people pronounce URL as "Earl" or "Yural." I always say U-R-L.

It's fun how the lack of verbal communication can lead to so many conflicting interpretations of the written word. This was much rarer when it was just books and newspapers.

Reminds me of someone (Teresa Strasser) who did a lot of reading when young but not much talking. In a classroom discussion she confused everyone by saying something was "in-NAWV-uh-tiv" because that's how she'd always read "innovative" in her head.

@lucky760 I think dag's pulling your ell ee gee!

To me, saying .gif as "jif" is rather like answering the phone and saying "this is he", or referring to "attorneys general". You might be technically/grammatically correct, but most people are going to think you sound like a pretentious *&%#. If you're cool with that, cool. If not, go with the more common yet less "correct" version, and roll your eyes at anyone that calls you on it.

That was my impression at first, but he didn't tick the sarcasm box, so don't be so sure! Those Aussies oft have very different ways of pronouncing things.

The odds on me ever getting a galaxy song here are pretty slim, but if I do, dag has to incorporate "gay-pegs" into the lyrics.

http://www.realtechworld.com/gif-creator-sparks-outrage-by-revealing-that-its-pronounced-jif-inquirer/

Until the creator gets everyone to pronounce to a "jraphics", it's gonna gif with a hard-g. I bet he thinks he's a "Trekker" too.