If we really want to target the ads. Yes it makes sense to put the ads on the video page instead of the list page. Then each ad will be targeted towards each video post - if possible.

Is this possible? This would mean each video post will need to dynamically create the code needed every time a new post is made.

Also, for the people who just expand the comments instead of opening the pages, these ads would never get displayed at all. Which would defeat the point of moving the ads in the first place.

So there you go - Maybe leave them where they are??

Comment hidden because you are ignoring dag. (show it anyway)

We have adwords (google adsense) on the main page only when we don't have another ad to serve. In the US it goes like this in a daisy chain order. Glam -> TribalFusion -> Adsense

So if the upstream network doesn't have an ad to display it forwards to the next company. Adsense is always the end of the line - because their inventory is so big, they'll usually have something to display.

The other thing that happens is frequency capping. If you are a regular visitor to the Sift, you are more likely to see Adsense content, because the other networks set a frequency cap on how many times their content will be displayed to a single IP address (usually in a 24 hour period).

Adsense on the individual pages is targeted pretty well by the title text and body text content on the post. We've tried small banners right under the video, but it hasn't been much more effective - and kind of ugly.

There's more to it - geo-targeting and lots in the ad server we use (Google ad manager) I might do a blog post on it.

Can I be your Henry Higgins, westy?

Repeat after me.... The rain... in Spain... stays mainly on the plain.

Can we just go round with a stick braking peoples legs to get money ?