I like Colbert but I don't like the way he shills for Doritos. I know it's all tongue-in-cheek nudge-nudge kind of stuff, but Doritos are trying to buy some street-cred for their shit product through Colbert's connectedness with the youth of America. It's yucky.

Here's the first clip where Colbert creates this wacky marketing ploy to connect his recent Peabody award to Doritos:



Interestingly, his guest on this same Friday was the author of Here Comes Everybody: The Power of Organizing Without Organizations (something close to my heart)

His guest explained that what would really prove the premise of his book, is if people went out and did something unexpected and creative with those Peabody labels that were supposed to placed on the Doritos bags:



I decided to take Colbert up on the challenge. I've re-engineered the labels to have a more appropriate message for affixing to to the Doritos bags:

Original:



Modified


You can download the Word document of modified stickers for your label printer here.