Is this the most disturbing anti smoking ad you've seen?

My wife can no longer watch this ad, there have been a number of complaints. BUT it is amazingly effective at getting across the message. What do you think?

Personally? It really gets to me also, but I would hope so, as I would hope it would affect a smoker enough to make them stop.

Agency: The Campaign Palace, Melbourne.
Production Company: Soma Films.
13356says...

powerful ad. complaints about this are probably from smokers who dont want to be guilt triped i imagine. theres some folks need hard messages like this given to them however much they dislike it.

charliemsays...

>> ^FishBulb:
Look at the kid. Do you think he is acting? There are plenty of reasons to quit smoking but because some a-hole left a kid in a crowd isn't one of them.


Totally missed the message.
Listen to the VO guy at the end....pretty big tip.

siftbotsays...

Tags for this video have been changed from 'victoria, australia, quit, seperation, 2008' to 'victoria, australia, quit, separation, 2008' - edited by calvados

Psychologicsays...

I doubt this kind of commercial will affect the people who think "meh, it'll never happen to me." Most smokers know the "risks", but there are very very few who think it will ever affect them in that way.

spoco2says...

>> ^atara:
...what are they finding to complain about, I wonder? Aside from, "Oh no, it's making me feel guilty."


The issue is with people who aren't even necessarily smokers. Neither my wife or I smoke, but she can't watch this as when you have little kids of your own of about the same age, to see this makes all of your protection instincts come out and you feel horrible for the kid, and sick in the stomach with the thought of it happening to your kids.

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