Are we in control of our decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions. (http://www.ted.com)
Deanosays...

I love this sort of stuff. Alot of this overlaps with marketing/persuasion techniques. I'll cite an interesting book as a recommended buy. It has great stories and examples.

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