Gold/brown and lt blue to me. I feel like i need someone to agree.

It always looked clearly black and blue to me, no matter which screen I see it on. How could that color be white?
I don't get the explanation. It seemed he was saying some people think if there's a blue sky or surroundings, that anything white will reflect that and look blue?! WHAT? I've never once thought a white T shirt looked blue outside or in a blue room. That sounds crazy to me. I note that another clear shot of it at the end was just as close up and with nothing to compare the colors to, but is obviously black and blue. Doesn't that blow their explanation right there?
EDIT: Also, there is white right next to the dress in multiple places. Can people really not see a difference between the dress and the white wall/window?

Also, looking closely in the cube example, the lower brown square IS slightly lighter in color than the top one, even when they remove all other squares. Also, they DID cheat, just look at the edges of the squares (when in the cube). They are also shaded to darken the upper square and lighten the lower one. They remove the edges when they show just the two squares, actually changing the overall colors. That's totally cheating....so they're totally liars! ;-)

Yeah, tnis is weird.. Right now, this video, it is blue and black-ish gold. When I first saw the photo, it was gold and white. When I read the article again, it was black-ish and blue. Those were on my main computer.. When I checked the same site/pic on my laptop, the dress was definitely white and gold! I had to double-check to make sure I was on the same site as before.. And later today, I checked things with my laptop again, and black-ish gold and blue!

Looks like it it turns to blue, my brain just can't get it back to white.. Gotta check with tablets next...

Wrong white balance. Is it a white and gold dress in blue lighting or a black and blue dress in yellow lighting? Depending on the ambient lighting, the monitor (and the current settings) and the person watching, you'll get different result.

Just look to the white and black blotchy fabric to the left, and force yourself to see that it is black and white in yellow lighting - and you'll (probably) see the dress as the correct black and blue.

Here's my own adjusted picture, after a quick adjustment in Adobe Camera Raw. The only changes are the white balance and one stop darkening to the left version (the original picture is severely overexposed).
Left: Temperature -30 / Tint +18 / Exposure -1.00
Middle: original
Right: Temperature +65

And hey - this is now definitely a *meme.

Adding video to channels (Meme) - requested by Zawash.

I have seen it clearly as both.

WIIITCH!
burn him at the stake!

The very moment that I let my arrow fly, I had been prepared for this outcome.

Thanks. I finally see how people could see it as white and gold. I still don't, even when fully washed out, but now I get it.