I was seven years old, when I got my first pair
And I stepped outside
And I was like, Momma, this air bubble right here, it’s gonna make me fly
I hit backcourt, and when I jumped, I jumped, I swear I got so high
I touched the net, Momna I touched the net, this is the best day of my life
Air Max’s were next,
That air bubble, that mesh
The box, the smell, the stuffin, the tread, in school
I was so cool
I knew that I couldn’t crease ‘em
My friends couldn’t afford ‘em
Four stripes, some Air-didas
On the court I wasn’t the best, but my kicks were like the pros
Yo, I stick out my tongue so everyone could see that logo
Nike Air Flight, but bad was so dope
And then my friend Carlos’ brother got murdered for his fours, whoa
See he just wanted a jump shot, but they wanted to start a cult though
Didn’t wanna get caught, from Genesee Park to Othello
You could clown for those Probings, with the velcro
Those were not tight
I was trying to fly without leaving the ground, cuz I wanted to be like Mike, right
Wanted to be him, I wanted to be that guy, I wanted to touch the rim
I wanted to be cool, and I wanted to fit in,
I wanted what he had, America, it begins

[Chorus]
I want to fly
Can you take me far away
Give me a star to reach for
Tell me what it takes
And I’ll go so high
I’ll go so high
My feet won’t touch the ground
Stitch my wings
And pull the strings
I bought these dreams
That all fall down

We want what we can’t have, commodity makes us want it
So expensive, damn, I just got to flaunt it
Got to show ‘em, so exclusive, this that new shit
A hundred dollars for a pair of shoes I would never hoop in
Look at me, look at me, I’m a cool kid
I’m an individual, yea, but I’m part of a movement
My movement told me be a consumer and I consumed it
They told me to just do it, I listened to what that swoosh said
Look at what that swoosh did
See it consumed my thoughts
Are you stupid, don’t crease ‘em, just leave ‘em in that box
Strangled by these laces, laces I can barely talk
That’s my air bubble and I’m lost, if it pops
We are what we wear, we wear what we are
But see I look inside the mirror and think Phil Knight tricked us all
Will I stand for change, or stay in my box
These Nikes help me define me, and I’m trying to take mine, off

[Chorus]
I want to fly
Can you take me far away
Give me a star to reach for
Tell me what it takes
And I’ll go so high
I’ll go so high
My feet won’t touch the ground
Stitch my wings
And pull the strings
I bought these dreams
That all fall down

They started out, with what I wear to school
That first day, like these are what make you cool
And this pair, this would be my parachute
So much more than just a pair of shoes
Nah, this is what I am
What I wore, this is the source of my youth
This dream that they sold to you
For a hundred dollars and some change
Consumption is in the veins
And now I see it’s just another pair of shoes

*promote

Promoting this video and sending it back into the queue for one more try; last queued Monday, September 24th, 2012 6:38am PDT - promote requested by pumkinandstorm.

*hiphop *music

Adding video to channels (Hiphop) - requested by ant.

That was fucking brilliant. Great sift.

Ironically, sadly, like all addictive substance abuse raps, this is still a commercial for Nike.

*commercial

Adding video to channels (Commercial) - requested by nomino.

Uh... I meant figuratively, not actually...

I would like more of this on the radio instead of another electo-pop song.

>> ^sirlivealot:

I would like more of this on the radio instead of another electo-pop song.


Yeah, anti-commercial anything on a commercial radio station? Never happen. The music industry is built on commercialization, hell the whole world is founded on it now. All so some CEO can have another pair of Lear jets.

They would put it on the radio if it sells. Oh the irony.
>> ^Drachen_Jager:

>> ^sirlivealot:
I would like more of this on the radio instead of another electo-pop song.

Yeah, anti-commercial anything on a commercial radio station? Never happen. The music industry is built on commercialization, hell the whole world is founded on it now. All so some CEO can have another pair of Lear jets.

"Ya'll think I'm kidding? It's no big thing
What I'd seen made my heart hurt, stomach turn, throat burn, teeth cringe
Spine tingle, and ribs sting
I noticed that the swoosh symbol was nothing but a whip in mid-swing."

There's a few studies done about Nikes advertising to inner city kids and the effect it had. I think Naomi Klein discussed it in her book No Logo. It's pretty messed up how Nike operates actually, selling expensive shoes to idiots.

Here's a tip, buy shoes that make you feel like you're barefoot, and if you're buying shoe's over $60, you're a sucker, they're no different at $60 than they are at $200.

Anti-consumerism so rarely has such high production values. Awesome sift.

And then I grew up... and nikes were the worst thing for my feet.. on em for 8 hours a day.. making my back and legs all hurt. Then I discovered Brooks and found out what a REAL pair of comfortable shoes felt like. -_-