Awesome product. I hope it helps.
I would have upvoted for the Mr. Miyagi wisdom at the end anyway, but the product seems *quality itself.

Boosting this quality contribution up in the Hot Listing - declared quality by newtboy.

I hope it's more durable than Neverwet.

"KICK ME!"

Good idea, but maybe you shouldn't ride in the middle of the road where people are driving 3 ton killing machines. All I saw in this video were bikers swarming all over the street, not paying attention to their surroundings.

At the risk of starting the usual cyclist vs. motorist discussion (as if people are never both):

Risky cycling rarely to blame for bike accidents, study finds (http://www.theguardian.com/lifeandstyle/2009/dec/15/cycling-bike-accidents-study)

The study, carried out for the Department for Transport, found...

Wearing dark clothing at night was seen as a potential cause in about 2.5% of cases, and failure to use lights was mentioned 2% of the time.

...police found the driver solely responsible in about 60%-75% of all cases...

...80% of casualties happened during daylight hours.

So the product looks interesting (I'd like to get some), but putting the focus on the visibility choices of the cyclist probably doesn't make too much sense from a statistical point of view.

You can be flashing like a christmas tree, but if a driver isn't looking in the right direction, or you cycle under a bus, it won't really help.

What it does do is position your company as trying to help, while also re-inforcing the idea that your customers are not to blame.