The Shocking Truth About Printer Ink (and Beowulf chat)

For those who don't like advertising, click off the vid at 2:05. I don't usually like to submit ads, but this one makes a good, if infuriating, point.
uhohzombiessays...

Unbelievable. I don't understand how they get away with it. 14ml black ink cartridge just cost me about $30, roughly the same amount I pay to fill up my Volkswagen's fuel tank (not from 100% empty of course). And people say gas is expensive? It makes no sense!

QuadraPixelsays...

AHH HA HA! Take this video with a grain of salt. For my printer, to get the ink for their website would cost about $4 more than getting it at the camera store I work at! Yes! A camera store, not an office supply store! (though, officemax has it at about the same price I do)

This video is just an advertisement for their website, and they want you to think it's the cheapest place to get ink.

dgandhisays...

The manufacturers keep dropping the price of the printers as a sort of gillette razor strategy, hoping to make it all back in "supplies". The problem is this works so well that you would be hard pressed to find anybody who is not doing it, even on the higher end printers.

One nice side effect is that they are in effect subsidizing companies that do toner/ink refills, since the prices are so artificially high.

I got a Brother lazer printer with separate toner and drum, so I only need to buy the toner cartridges, refills of which can be had for about $20, which is way better then paying for a new drum every time you run out of toner.

blankfistsays...

Yeah, this is a spammy video, but there's some truth to be had here. We're moving toward a renters society and have been for a while now. Companies (especially tech companies) are looking to rent their products as opposed to selling them, such as software subscriptions, etc. Microsoft has been wanting to rent your OS to you for some time now, but they haven't come up with a good model just yet. I don't think I have any proof of this renters society. Mainly because I'm too lazy to go look it up to cite some references for you, so... whatever.

Dgandhi is right (as always!!! )in saying they have lowered their printer costs, because they want to rent the ability to "print" to you by offering proprietary ink cartridges for purchase. I picked up a Canon PIXMA over a year back and paid a reasonable price for it, but the damn thing takes FIVE cartridges and if ONE runs out all printing capabilities come to a screeching HALT. For color I have individual 13 ml cartridges of Cyan, Magenta, Yellow and Black, and for black copies I have a separate black cartridge. So, the color copies and the black (monochromatic) copies use separate cartridges.

And they're each sold separately! Grr! The thing that pisses me off is if the yellow cartridge runs out, let's say, then I can't print in monochromatic. If one cartridge goes out, that's it! Poof! No more printing!

kronosposeidonsays...

Any of you see that God-awful piece of shit "Beowulf"? The only redeeming part of the movie was when Angelina Jolie emerged from water, fully naked, with gold paint (ink) covering most of her body and apparently (to me) oozing from her delta of Venus.

That is why ink is worth every penny.

blankfistsays...

>> ^kronosposeidon:
Any of you see that God-awful piece of shit "Beowulf"?


Whoa! Whoa! Serious?! I fucking love, LOVE that movie. What? How? Krono-- You-- Whoa... Beowu-- Oh, man I--

[regains composure]

Would you mind explaining to the rest of the class why you dislike this movie so?

HaricotVertsays...

It's simple corporate greed at work here. Printers in and of themselves are not costly to produce, and (for the most part) are rather stable peripherals that one can easily get their full value's worth over a couple years. You can observe this yourself by walking into the nearest electronics store and picking up a decent Inkjet printer for under $100.

The problem is, giving consumers a $100 product that may very well outlast the computer they hook it up to is not a wise business decision... not wise at all.

The only way companies that manufacture printers can expect to see sizable profit margins off of the printers themselves is through selling ink cartridges just as this video describes - an eyedropper full of colored water for $40.

Is it efficient? Absolutely not. Is it fair to the consumers? Absolutely not. Is it incredibly wasteful? Hell yes. Does it make huge profit margins? ABSOLUTELY.

That's really the only rhyme or reason for it. Any one of these major printer companies could make a high-capacity, high-efficiency Inkjet printer with accompanying affordable cartridges - except it wouldn't make any money.

kronosposeidonsays...

>> ^blankfist:
>> ^kronosposeidon:
Any of you see that God-awful piece of shit "Beowulf"?

Whoa! Whoa! Serious?! I fucking love, LOVE that movie. What? How? Krono-- You-- Whoa... Beowu-- Oh, man I--
[regains composure]
Would you mind explaining to the rest of the class why you dislike this movie so?

HA!

Okay, maybe I'm exaggerating a little. Let me put it like this: I had REALLY high hopes for this film, because it's a great story being told by a great director. But then Zemeckis decides to add this cheesy CGI animation layer on top of everything. Don't get me wrong; I like CGI when it's used appropriately, but why did he have to use it on everything, even the bodies and faces of the real-life actors? It was totally distracting to me. I thought I was watching a violent version of "Shrek".

Also it didn't help that every third sentence by Beowulf was "I am BEOWULF!" And why did they even need John Malkovich for such a puny role? I hate it when they put great actors in tiny roles that could have gone to an up and coming actor instead.

However, after factoring in the Angelina Jolie nudity I gave it a 9.99999999 out of 10.

CaptWillardsays...

^Sorry to be off-topic, but ink cartridge prices are ridiculous. Like Haricot said, they practically give away the damn printers because they can toss your salad with ink cartridges after that. Assholes.

Forget about buying gold. Ink cartridges are the commodity of choice these days.

blankfistsays...

Wait, a 9.99999 out of 10? Then how can you call it a God-awful piece of shit?

I personally enjoyed the CGI. To me, it was a guy's movie through and through. It had scantily clad women, it had gore and violence, it had well thought out action sequences (come on, that ending with the golden dragon was awesome.)! The CGI made it into a near photo realistic cartoon, and being a hardcore fan of comic books and anime from yesteryear, I was glad I didn't have to watch another "actor superimposed over CGI background" movie like, say, Phantom Menace.

And Malcovich's character was a Contagonist (embodies obstruction, envy), which is an important part of story structure, especially when dealing with archetypal characters which Beowulf most certainly does. Some believe the story of Beowulf to be a Christ allegory, which can also be said to be a monomythic Hero's Journey. Malkovich's character, Unferth, is jealous of Beowulf, because Unferth is unable to slay the Grendel. Hardly a puny role.

The "I am Beowulf" line is probably played out a bit because it sounds very reminiscent of the 300's "This is Sparta!" line which we've heard a zillion times now. I will concede this is unfortunate, and it also bothers me a bit, too. Still...

I AM BLANKFIST!

kronosposeidonsays...

^I only saw a one-dimensional movie.

I know what Malkovich's role was about, but for the amount of screen time he got it could have been done by someone of lesser stature. That's what I meant by "puny" role.

As far as the rest goes, well, it's simply a matter of taste. You like the animation layer, and I didn't. I felt it was superfluous and distracting, whereas you found it enhancing to the feel of the movie. To each his own.

Hey, who let Willard stray off-topic?

blankfistsays...

>> ^kronosposeidon:
^Hey, who let Willard stray off-topic?


Right?! What gives? We should give him the what's for!

Dude, you're right: it's a matter of taste. My taste rocks and your taste sucks! I kid. No, you're right. I still think that movie rocked anus in a big, big way, and it certainly is a movie that stands alone in Hollywood. I love it.

10679says...

The real reason ink prices are rising sharply is because of how ink is manufactured. There are a lot of dangerous chemicals that go into the making of printer ink and more stringent green laws drive the prices up. Add to this increased demand (almost everyone has an ink jet printer now) and there you have your inflated prices.

Also it is worth mentioning that printers are far more efficient now than they were and consequently use smaller amounts of ink.

jimnmssays...

This video didn't even mention that the ink cartridges are designed to dry out if you don't use them for a while. I don't print much, maybe 3 things a month, but when I had an inkjet printer I still had to buy an ink cartridge every 3 months no matter how many pages I printed. My inkjet would do color, but I only printed black and white. A B&W cartridge for my printer cost $35.

I finally tossed it and bought a laser printer. The toner cartridge for it costs about $60, but so far I've gone 2 years on one.

jwraysays...

The bane of the cheap-printer expensive-ink scam is that third parties can and do undercut the price gouging. Get off-brand cartridges.

Then there are some motherfuckers who put chips with access codes or some bullshit in their cartridges to prevent imitations. Thus they make the cost of manufacturing the cartridge much more than it would be if serving a real purpose was the only concern. Also some printer manufacturers try to use copywrong law to harass honest cartridge undercutters.

I have an HP LaserJet 1020 still on the original cartridge after 6 months and 300+ pages.

Kruposays...

Effective vid - actually made me check out their site, but...

>> ^QuadraPixel:
AHH HA HA! Take this video with a grain of salt. For my printer, to get the ink for their website would cost about $4 more than getting it at the camera store I work at! Yes! A camera store, not an office supply store! (though, officemax has it at about the same price I do)
This video is just an advertisement for their website, and they want you to think it's the cheapest place to get ink.


Agreed - I went with a local shop for my printer's refill, and IIRC, it was about $10 cheaper than the store.

Oh, and then check out ebay - DEALS!

>> ^kronosposeidon:
Any of you see that God-awful piece of shit "Beowulf"? The only redeeming part of the movie was when Angelina Jolie emerged from water, fully naked, with gold paint (ink) covering most of her body and apparently (to me) oozing from her delta of Venus.
That is why ink is worth every penny.


I didn't stay in the theatre long enough to even see that. At least I got my money back.

Kruposays...

>> ^HaricotVert:
It's simple corporate greed at work here. Printers in and of themselves are not costly to produce, and (for the most part) are rather stable peripherals that one can easily get their full value's worth over a couple years. You can observe this yourself by walking into the nearest electronics store and picking up a decent Inkjet printer for under $100.
The problem is, giving consumers a $100 product that may very well outlast the computer they hook it up to is not a wise business decision... not wise at all.
The only way companies that manufacture printers can expect to see sizable profit margins off of the printers themselves is through selling ink cartridges just as this video describes - an eyedropper full of colored water for $40.
Is it efficient? Absolutely not. Is it fair to the consumers? Absolutely not. Is it incredibly wasteful? Hell yes. Does it make huge profit margins? ABSOLUTELY.
That's really the only rhyme or reason for it. Any one of these major printer companies could make a high-capacity, high-efficiency Inkjet printer with accompanying affordable cartridges - except it wouldn't make any money.


You know what? I sense a cartel/conspiracy.

You need one "eco-minded" rebel to make a high efficiency machine. They would instantly steal SO MUCH of the market share that they would destroy all the other companies in one fell swoop.

Of course, they probably have their goons ready to destroy anybody who tries to lift a finger in this direction.

Still, a huge profit-making scheme for someone with environmental zeal and a ballsy attitude towards life, I figure.

jwraysays...

The one fatal flaw with that plan is that the efficient printer would have a higher up-front cost than the printers that are subsidized by the revenue of ripoff-cartridges. The ripoff cartridge companies sell their printers at-cost or less and make all their money on cartridges.

10398says...

While this video makes a good point about the cost per milliliter, you also have to consider how much more efficient the printers themselves have become. Are you still getting 400 pages of print on the new (smaller)cartridge/printer as you did on your old (larger)cartridge/printer? If so then the cost per page of print hasn't changed. And while it would be nice for these companies to pass the savings in ink along to us, chances are slim they will ever do so.

southblvdsays...

I bought an HP printer over a year ago and am still using the half-filled cartridge that it came with. Granted I don't use it everyday, but still. That's pretty impressive.

And where did the video creator get her/his stats from? Where does it say how much ink is in the cartridge? Did s/he count every drop from within? It doesn't make sense. Why should I believe her/him?

sillybapxsays...

Novoseven, a clotting factor administered to stop uncontrolled bleeding, comes as 1.2 mg in 2.2mL and each vial costs about £664. Thats $600(US) per mL. A tad bit more expensive than printer ink.

jwraysays...

pure silver costs $6.67 per milliliter. Some ink is more expensive. And silver is the best electrical conductor of all the chemical elements. And diamond is the most common substance with a better thermal conductivity than silver.

Kruposays...

>> ^jwray:
The one fatal flaw with that plan is that the efficient printer would have a higher up-front cost than the printers that are subsidized by the revenue of ripoff-cartridges. The ripoff cartridge companies sell their printers at-cost or less and make all their money on cartridges.


Yes, the critical question is whether printers are sold at a loss (so they MUST sell cartridges to survive), or if there's at least some nominal profit from the cheap printer sales?

The stats behind this are no doubt interesting.

BTW, applause for the new title. Seeing it appear in the top 15 had me laughing.

Seriously, the animation-thing was not what we expected and was part of the turnoff.

imstellar28says...

If you had a tub of colored water, are you telling me you would sell it for a lower price than people were willing to buy it?

right...

If you don't like the prices, use a pencil.

imstellar28says...

>> ^Xax:
A trusted source tells me that roughly half of HP's revenue is from consumables.


Exactly. So would you rather have an expensive printer or expensive ink? Either way you are paying the manufacturing cost + whatever profit margin the market allows. If you want to blame someone, blame your own government for creating inflation. Do you think these companies are making more profit? No, they are offering less ink for the same price because the value of the dollar is decreasing and from a marketing standpoint, its easier to reduce volume than increase price.

Another example is McDonalds: do you think they are making more profit margin selling cheeseburgers for 99 cents than they did 10 years ago when they were only 49 cents? No, you are paying more because of inflation - because your government prints money out of thin air and has 3 trillion dollar annual budgets.

As a consumer, you don't have a right to a particular price, nor do you even have a right to a particular item at all - if nobody wants to produce it.

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