The Secret Bookstore - Guerrilla Book Selling Tactics

Michael Seidenberg’s “secret bookstore” Brazenhead Books, which the Upper East Side bookseller moved into his apartment after the rent at his former retail space quadrupled.

http://www.etsy.com/blog/en/2011/theres-no-place-like-here-brazenhead-books/
rosekatsays...

My sis ran came upon an elderly Toronto couple in a similar situation, though for different reasons. They had owned a business with several other people who have at this point literally died, so now they sell juicers by appointment from the first floor of their duplex. She has a date next week I believe

EMPIREsays...

This in some way reminds of my own situation. I had a comic book store. From 2007 to 2009 I was the co-owner and co-clerk of the only comic book shop my city ever had. It was a great store. Big area, great decor, but unfortunately we just never sold as much as we hoped, and by early 2009 I turned to my associate and said: "Well.. either we close the store or I keep it going alone (I had invested a lot more money than he had) in a new, smaller, cheaper place and try to make things work". So by the summer of 2009 I was in the new, much cheaper, much smaller location. If I had managed to keep the same volume of sales as in the previous store, I would be fine. Unfortunately, things never go as you plan, and in the summer of 2010, I closed down for good.
Now I basically sell comics from my house, by catalog, to a few of the old clients who still want to. I don't really make any money from it. I get the chance to order a book for myself every now and then, and if I make 70€ of profit every month, it's a lot.
So yeah...

articiansays...

Am I missing something? This seems like such an overdramatized... You're a hobbiest, dude! What the... FFFff....

Hey guys! I'm a used video-game seller and I keep my stock in my livingroom! Don't tell the feds!

yellowcsays...

@TheJehosephat @Trancecoach

The point is not that he couldn't sell online, that is not his passion, the actual sale is not the core of why he does it. Perhaps re-watch the video or just the last line "come find me, and I'm yours", he'd be just as happy if you purchased nothing.

@artician

I think you've over-dramatised how he actually is. The man is quite humble and isn't claiming to be some crusader of saving books. He was trying to find a way to keep doing what he loves when rent got too high, that's about it, he doesn't have any glorified view of it as you're making it out, he knows he's a hobbyist. The "secrecy" (he tells you how stupidly easy it is to find him) is to appease the law, he's not trying to hide from the "feds" or any such nonsense, he wants everyone to find him.

Also if you put this much effort in to selling video games, you'd garner the same amount of respect and become "The Secret Video Game Shop", it is the dedication and sacrifice that lures people, not your ability to make eBay listings in your underwear.

Send this Article to a Friend



Separate multiple emails with a comma (,); limit 5 recipients






Your email has been sent successfully!

Manage this Video in Your Playlists




notify when someone comments
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
  
Learn More