I'd assume that the waste is worth more than the cost of the stuff that makes it come out so the consumer would 100% be willing to pay the added cost.

The companies make less because of no waste so they would logically resist this.

This.

Wasted product = profit.

I know it's MIT News, but I can’t help seeing MILF News in that logo...

That's true, however those interviews at the start were right that customers are already irritated by and aware of the waste from any semiliquid product (and the work involved in getting the last bit out). And once they see there's an alternative they might prefer it so much that they're willing to pay a little more.

For example, I won't buy one of those horrible glass heinz bottles even if it's cheaper. It's just not worth the aggravation.

Or they'll prefer a product that has this over another, leading to higher sales.

I think I'll wait 20 years before eating food from these containers to see what the health effects are.

BPA turned out really well.........

That was a question I had based on my first impression of the product but he actually addresses this issue in the video. They've built the process so that they can actually use edible materials as the non-stick coating layer to ensure that it is safe, sometimes using the actual product that the container will hold in order to not adulterate the taste in any way.

I was like, ok this is cool.. then beer and I'm like.. Sold!