Hey Dag,

Thanks and I agree it's a problem if bloggers are not disclosing those important details. Thanks for the feedback and talking about it - it's an important discussion.

Hey Dag, the disclosure tool I mentioned is . For some reason it dropped out of my post above and I the edit feature is timing out.

Scott

Hi Dag,

Scott here, one of the offending emailers, from the Technorati Media Blogger Outreach team.

My apologies if the receipt of the message offended you. What you’ve shared about bloggers as journalists is certainly true in many cases – and I’m glad we have them doing that important work.

On the flip side, there are many types of bloggers we work with who write passionately about their personal lives, experiences, hobbies, causes, opinions or interests and they welcome opportunities to review new products (like this iPad app) or develop sponsored articles–if the posts fit their editorial direction and keep the integrity of their blog. The “good” and the “bad” of a review is always up to the blogger and sponsored content is typically on a topic the blogger has an affinity for and not about a product itself.

When a blogger works on a campaign with us, we require that they disclose when they have received a product to review or payment for post in the manner of their blog our using a tool like . Most of them are doing this anyway and it’s part of our follow up to the bloggers interested in participating.

We are working on ways and finding tools to better help us connect bloggers with opportunities they find relevant. It's big challenge, but we're working on it.

A big part of my position is not marketing for clients, but to also promote blogs, bloggers and blogging. I huge fan of all the different POVs out there and connecting bloggers to opportunities they might be interested in.

All the best...

Scott Lyon
Blogger Outreach Manager
Technorati Media