Ok, so they aren't really clowns, but you know which expletives to use. For some reason douchebag is probably not proper language for a title, but hey, this is the internets.


http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

Tips to be your own viral assclown: (or how to spot them)
6. Commenting: Having a conversation with yourself
8. Strategic Tagging: Leading viewers down the rabbit hole

(This last one is a great tip. Instead of relevant tags, they use unique ones to their product line and control the "related" videos so instead of clicking to get away from their viral ad, you click into more and more of their "content". When sifting for such sleazebag posts, this might be a helpful tip.)