Sumner Redstone, who art chairman of Viacom, hallowed be thy name; thy kingdom come, thy will be done, in cyberspace as it is on cable tv. Give us this day our Daily Show; and forgive us our trespasses, as we forgive those who trespass against us; and lead us not into temptation, but deliver us from O'Reilly. For thine is the kingdom, the power and the glory associated with fake news, for ever and ever. Amen.

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Amen ^

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Though what I do hate - is that there seems to be an expiration date on the Comedy Central videos. Why would they do that? It forces members to find replacements in other places.

Another media company that doesn't get it - or the mandate of a bonehead in the marketing department.

I have a theory:

The comedy itself, has an expiration date. Answer me this all ye tickled into a voting frenzy, when the majick turds Maher, Stewart, Colbert, are evoked?
Is it, the coke-addled wit of the writers, or the political alignment with your favorite team, like some high-school pep-rally cabal, that sends these, one-time, barely watchable diatribes to the top of the pile?

Please, oh please, unwise and malevolent keepers of the Comedy Central Vaults of fast-food kak, take out the preservatives, and bump that expiration clock down to 4 days, to better reflect the "dispose-of-by" nature, of your content!!!

comedy central totally don't get it, this is 2007, they should give away their content for free without advertising.

oh, wait, that's impossible.

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Well what's the point of giving it away at all - if they are going to make it expire? It just drives people to get the content from other more reliable online sources.

Presumably they have some kind of strategy that sees them being compensated for their clips at some point - or using them for cross-promotion of other shows. So why cripple them with an expiration date?

Wouldn't it be better to get them out there as much as they could- and then turn on the ads? Just my thinking.

well, the copyright system was not invented for the internet, it is ridiculously out of date and we are living in a twilight zone between printed books and the future.

watermarking may be the future, if they can sort out the law and tech. of course then they have to release new versions with watermarks and old links will die anyway. i really hope that ads are not the future.

the point is, we didn't pay to make the Daily Show, and we can't really moan if they decide to pull clips or make them expire. The only legitimate response is to make your own videos, but there's no self linking here (maybe for good reasons) and the production cost is still a bit too high for TDS kind of things to work when amateurs do them.

the whole "give it away for publicity and people will pay tomorrow" thing is totally not working IMO. It just means people expect stuff for free.

the internet makes free stuff viable, but that doesn't mean that all stuff should be free, or that free stuff is good. hence you have to search for the good stuff, which you can't possibly do alone, hence videosift is great.

Why should there be a live link to loads of TDS clips on here? We do not own them, most of us wouldn't pay for them, end of story.

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Sorry Mink that doesn't wash. Do we directly give money each time we watch the Daily Show on TV? No, it's supported by advertisers.

So I think we can whinge about these clips expiring if we want to. I don't see any prominent notice of the expiration on their site, and there is an implicit trust that if they are encouraging you to embed their media on your site - that they are not going to rip it out in the near future - thereby breaking your site a little bit.

Companies like Comedy Central, and every other entity making an online video play - are not doing it out of the goodness of their heart. It's about extending their reach, cross-promotion of other brands and yes ... advertising.

When I say they don't get it- I mean - why get thousands of bloggers to put your media on their blogs and then rip the media after a month. It just burns out your fan-base and makes them stop posting from Comedy Central.

So yes - Comedy Central can do whatever the hell they want - (if that's your point) I'm just saying it doesn't make sense commercially and it's disingenuous to their fan base. And it shits me. (as you can probably tell by now)

haha yes i know it's annoying, and yes you can moan about it if you want, i just wouldn't agree that it's worth worrying about unless you have shares in big media.

"whinge" is the word.

about advertisers paying, not us... i don't see your point. we pay the advertisers. about extending reach... what's the point if there's no ads? about expiration... that's just to keep you going back to them for the latest stuff, they want eyeballs on their site at LEAST.

TV thrived by being time sensitive, i.e. you had to watch the show before it went away, therefore you watched extra crap you didn't need "just in case" it was good, because you didn't want to miss it. you had to be able to talk about it in the office the next day. Now that is fubar.

they are just desperately clinging to that old idea. they know that the fact we can pick and choose what to watch is actually a big threat, because when we can choose, we don't sit in front of ads all day, hence their business model is screwed. in fact, most of the videos i watch aren't big budget stuff anyway, they don't even NEED advertisers. omg!

like i said, this is the twilight zone, we're all gonna laugh about it in 10 years' time.