75% of Americans watch online video

http://www.techradar.com/news/internet/75-of-americans-watch-online-video-464144

"YouTube accounts for nearly half of 11 billion videos viewed YouTube continues to dominate the online video market in the USA, serving over 5 billion videos to 92 million Americans in July, according to figures for streaming and progressive downloads from Comscore.

A long way behind were Fox, Microsoft and Yahoo, with about a billion views between them. TV specialist Hulu gained a mere 120 million views.

Short attention span?

The average viewer watched around 80 videos in July, accounting for nearly four hours of viewing - meaning that most clips were under three minutes in length.

We're expecting to see some shake-ups in the months ahead, as Amazon's Unbox video streaming service kicks in. Stay tuned..."

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