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Singapore Tourism Board - See where the world is heading

submitted by Zawash

1 decade 3 weeks ago

"..some aspects of it could have been done better" indeed.

YT: Uploaded on 26 March 2014 by STB, then was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled "This STB video is so bad it will go viral". The reactions on social media proved the site right.

Titled "See where the world is heading", it features a romantic couple travelling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel's rooftop skypark, the woman gives her man a very surprising present.

From Yahoo:
The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline "could have been done better".

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN "in an effort to customise content for this audience".

They said that when the video had been shared on STB's Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.
Chong said that it often shared its marketing videos on its YouTube channel. He said that the video was subsequently removed "as it was not resonating well with audiences".
Chong added, "In the meantime, we have found some of the responses and spoofs that have been shared online to be creative and clever."
"Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better".

11 Comments

*promote

Promoting this video and sending it back into the queue for one more try; last queued Saturday, April 12th, 2014 10:47am PDT - promote requested by eric3579.

"Surprise! I'm pregnant!"
"Oh... well, I'm sure that the white AND red wines you drank with lunch won't deform the baby..

..also, did you just hand me something you peed on? I'm glad we didn't open the box at lunch."

Guess they got down on National Night?
*related=http://videosift.com/video/Singapore-attempts-to-raise-birthrate-with-rap-song

Singapore attempts to raise birthrate with rap song has been added as a related post - related requested by grinter.

I also like how they cut down all the trees and put 'em in a tree museum.. good to know that's where the world is heading.

PlayhousePals

Wow! That was spectacularly bad!

Moving this video to Zawash's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

*promote

Promoting this video and sending it back into the queue for one more try; last queued - promote requested by eric3579.

Yeah, lets all pour into Singapore, most beautifully bereft city on the the planet next to Dubai, where spitting out yer gum (or saliva) in public gets you a duty-free caning. Great model city of unadulterated waste and beauty...Oh, let's not forget all the happy people there who'll never see the top of that horrendous structure in the thumbnail, unless they're part of the club.

"Here's my surprise for you honey, another shit-heal bun-in-the-oven just like us!!"

Moving this video to Zawash's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

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