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Singapore Tourism Board - See where the world is heading

submitted by Zawash

1 decade 2 weeks ago

"..some aspects of it could have been done better" indeed.

YT: Uploaded on 26 March 2014 by STB, then was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled "This STB video is so bad it will go viral". The reactions on social media proved the site right.

Titled "See where the world is heading", it features a romantic couple travelling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel's rooftop skypark, the woman gives her man a very surprising present.

From Yahoo:
The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline "could have been done better".

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN "in an effort to customise content for this audience".

They said that when the video had been shared on STB's Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.
Chong said that it often shared its marketing videos on its YouTube channel. He said that the video was subsequently removed "as it was not resonating well with audiences".
Chong added, "In the meantime, we have found some of the responses and spoofs that have been shared online to be creative and clever."
"Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better".