*promote because once you carve it, pumpkins don't last.

Self promoting this video and sending it back into the queue for one more try; last queued Friday, October 31st, 2014 12:58am PDT - promote requested by original submitter newtboy.

Spread peanut butter in those spots?

When I watched closely, it looked like they pre-cut small holes at the eyes (well, the second eye anyway) and nose, and made a deep scratch at the mouth. I guessed that made an obvious spot for the squirrel to eat from without having to get it's own hole going, which seems to be difficult for them on something that size. I couldn't figure out how they got it to move on to the new hole though, so maybe you're on to something with peanut butter? Perhaps a combination of both?
Either way, good trick!

*music

Adding video to channels (Music) - requested by ant.

Certainly something. Pumpkin juice, another juice or peanut butter. The original video I saw had a bad intro of the guy talking as he puts the pumpkin on the table then coming back out... though it lacked the music.