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Dislife: More than a sign

submitted by Aard Vark

(oritteropo)
8 years 11 months 3 weeks ago

This is a cool idea :) Russian nonprofit organisation Dislife rigged up a camera to recognise a disabled sticker, and to play an animation to shame people who didn't have one. The article where I saw this ad called it a hologram, but it's really a 2d projection onto a thin film of water mist. Kudos to Ad Agency Y&R Moscow!

(via Jalopnik)

YouTube description:

Uploaded with permission from Ad Agency Y&R Moscow for http://adsoftheworld.com

7 Comments

It's a little like this, too:

*wheels *humanitarian *quality *promote

Promoting this video and sending it back into the queue for one more try; last queued Saturday, May 9th, 2015 4:09pm PDT - promote requested by blackfox42.

Boosting this quality contribution up in the Hot Listing - declared quality by blackfox42.

Adding video to channels (Humanitarian, Wheels) - requested by blackfox42.

Ah yes, technology to solve problems that *shouldn't* exist. But the world is full of A-holes.

Moving this video to oritteropo's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

ant

And then people care not and park anyways.

Sniper007 says...

That's when they go to phase 2:

Replace the water mist with a urine mist.

ant

And then people care not and park anyways.

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