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Dislife: More than a sign

submitted by Aard Vark

(oritteropo)
8 years 11 months 1 week ago

This is a cool idea :) Russian nonprofit organisation Dislife rigged up a camera to recognise a disabled sticker, and to play an animation to shame people who didn't have one. The article where I saw this ad called it a hologram, but it's really a 2d projection onto a thin film of water mist. Kudos to Ad Agency Y&R Moscow!

(via Jalopnik)

YouTube description:

Uploaded with permission from Ad Agency Y&R Moscow for http://adsoftheworld.com