Why expensive watches are so expensive

A really interesting video on the differences between an expensive watch, a very expensive watch, and an absurdly expensive watch.

(I've recently found myself getting into watches, because I'm a moron who hates money, apparently.)
AeroMechanicalsays...

What I find most interesting is that these fancy watch companies really are trying to make good watches despite their technology being entirely obsolete insofar as making a tool for keeping time goes. Though there are surely a lot of people who are fascinated by and appreciate fine clockwork, they probably aren't the ones buying $50,000 watches and keeping the watchmakers in business. The people buying them are buying them as jewelry for the sake of conspicuous consumption, so for them it's really enough that it's fashionable and expensive enough to be exclusive. I find it so curious because the watchmakers are still doing actual engineering rather than just saying "art" the way a fashion designer might and just trading on the exclusivity of the brand.

Sarzysays...

Expensive mechanical watches are so dumb in so many ways, not the least of which being that a cheap $30 Timex from Walmart will keep much better time than a watch that costs a thousand times as much. And yet there's something weirdly compelling about the craft that goes into a mechanical watch.

ChaosEnginesays...

The thing that gets me is that the mechanisms are beautiful... but most of the time you don't get to see it.

Ultimately, I fail to believe that a handmade watch is so much better than a machine made watch. 20 years ago, maybe, but we live in an age of 3d printing and CNC machines that can produce exponentially more accurate results than a human ever could.

Don't get me wrong, there's incredible talent and skill gone into making this, but the "handmade" thing is just an excuse to charge more.

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