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What MLK actually said about cars and advertising (Dodge)

submitted by SFOGuy

6 years 9 months 3 weeks ago

So, Dodge tried to use clips from a MLK speech on a Superbowl ad. Only---they edited it. They made it sound like MLK endorsed cars...
Only, he was actually decrying the role of advertising in creating false desire for a material good that leaves you with the idea that you're somehow elevated over other people because you own something...

This is the actual speech, correctly assembled, with Dodge's video. Sort of a different take, eh?

Cripes, advertising agency. In the age of the internet, didn't you think someone was going to figure it the hell out?

7 Comments

*promo

I got you.

*promo

Boosting this quality contribution up in the Hot Listing - declared quality by notarobot.

Advertisers did NOT put this on your screen. Dodge employees did NOT put this on your screen. An Italian shitbox car company did. Try to remember that.

lol; thanks--it might have been a bit too much meta there.
Let's try this.

*promote

I got you.

Self promoting this video back to the front page; last published Monday, February 5th, 2018 9:12pm PST - promote requested by original submitter SFOGuy.

00Scud00 says...

Advertisers didn't put this on our screens? Who did then? The Keebler Elves? The Commercial Fairy? Aliens?
No, advertisers made it, for Dodge (yes I know Dodge is owned by Fiat, but that doesn't get them off the hook imho) and they then ran it by the estate of Martin Luther King Jr, who actually signed off on this.
The King family is however not pleased by this, which confuses me to no end as it sounds like the right hand doesn't know what the left hand is up to.

Advertisers did NOT put this on your screen. Dodge employees did NOT put this on your screen. An Italian shitbox car company did. Try to remember that.

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