Nuclear energy is your friend

Part of AREVA's campaign for acceptance of nuclear energy, this ad is part Sims and part Sim City. Produced by French design collective H5, it's reminiscent of their video for Royksopp's Remind Me.
yaroslavvbsays...

This kind of myopic thinking is fundamental to human nature which might take some genetic engineering to change. Think about all the people that go on diet, then break it. Or people who relapse into drugs. They know their long-term goals are in conflict with their short-term goals, and their nature pulls them away from the long-term goals. It made sense for people who evolved in hunter-gatherer societies and had 60% chance of being murderered. People are hard-wired to discount future rewards because, well, they may not be alive to reap them.

You can see this on Wall Street, where a company promising great returns in 5 years would always outraise one promising one in 50. And you can see it in government -- who would vote for a politician who promises to make things miserable now so that everyone is better off in 50 years?

Green's did win almost 10% of the seats in Germany's Bundestag, but that is a victory in a country where harms of pollution were felt already, through acid rain and Chernobyl fallout.

The bottom line is that it's not realistic to expect wide adoption of any technology that requires sacrifices made now for the future. The best we can hope for is a technology that benefits us now, and doesn't hurt future generations too badly

persephonesays...

"The best we can hope for is a technology that benefits us now, and doesn't hurt future generations too badly."

That's exactly the cavalier attitude held by our predecessors that has this generation in such a mess. How about working on designs that have no negative repercussions for our children or their children? Here's a challenge to every scientists fit to hold her/his position: To design an energy system that protects life for eternity!

Imagine that! Humans using their intellect for the benefit of the planet and for all people/animals for all time! Wouldn't that be something to be proud of? Wouldn't that prove that we are capable of ultimate altruism? Wouldn't that show that we can evolve from our early mammalian mind , which seeks only to protect its own family, by including all creatures into its collective group?

I hold great faith in our ability to transcend previous and current mind-sets and create a world that can nurture and protect, forever. We just need more scientist willing to go out on a limb and create what others say/think can't be done.

dgandhisays...

bf: I have to disagree, microgeneration, such as small/mid scale distributed wind and solar, already beats nuclear.

We in the post industrial world are so obsessed with the concept of "economies of scale" that we fail to realize that it does not apply to electrical generation. If you waste 50-70% of the energy you generate to move power hundreds of km down wires, the 20% you saved with "economy of scale" get you nowhere.

It makes far more sense to allow everyone to generate their own power, sell excess back to the grid at market value(instead of subsidizing the large facilities at the expense of small/local), and pay the energy monopoly to maintain the infrastructure through a flat tax(edit: per/km) on power transfer.

The line loss will be much lower. The chance of catastrophic failure falls through the floor. The chance of collusion, such as the California blackouts which were created in order to change public policy effectively disappears. And with the added benefit that one large monopoly gets downsized to what is in effect a government office managing infrastructure on a fixed budget.

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