"Roxy has defended the ad by saying that it believes women can be both athletes and sexy at the same time."

That's valid, if they show'd her being an athlete. They show'd her topless in undies on a bed, and then showering, and then preparing to go surf. It's totally cool for women to look and feel sexy when they want to, but this is an ad and it's obviously trying to get attention by using a sexy young model. If they had just shown her doing some epic surfing, something I a physically fit man can't do, it would be THAT much sexier.

Also not that her face is always out of frame, she's not a person with an identity she's parts to draw the eye.

@Yogi

Yeah, that was my general take on things too.

The fact that they cut out her face may be because they were trying to be clever (the title of the ad is "Guess who?" or something like that), insinuating that it could be any woman. It could also be related to the fact that they just signed pro surfer Stephanie Gilmore and again were trying to be clever in making the announcement (there's speculation that the woman in the vid is in fact Ms. Gilmore).

But clearly all that "cleverness" is backfiring on them.

Most of the surfers I see are sexy, but they live in camper vans.

What got my attention was that it's a female that doesn't use an iphone. Much more respect now.

I don't know how many Roxy stickers I see in cars. It's the easiest way to tell it's a girls car.

>"it believes women can be both athletes and sexy at the same time."

sweet. I'mma make a beer commercial with all naked women and defend it saying.

"we believe man can be both beer drinkers and sexual beings"

A) Thought it was an HTC ad
B) Nobody wakes alone in pants, puts on a shirt and gets straight in the shower.

Whole semi naked chick in oversized shirt was pushing it really.

Pants? Hello there Mr. Englishman!

Moving this video to SDGundamX's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

Isn't this ad meant to target females? If so, how is that sexploitation?

Stephanie Gilmore is an Aussie so *downunder

They actually show her face and show her surfing in another version of the ad:

Adding video to channels (Downunder) - requested by oritteropo.

Comment hidden because you are ignoring dag.(show it anyway)

Windows mobile? I'm offended.

the girls of surfing X has been added as a related post - related requested by ChaosEngine on that post.