Sorry for downvote. But I'm sick of the orwellian adverts. Coca-Cola is so evil. They take a popular video game, and steal it's imagery for their message, and then make it viral ad, then make some bulls&@t happy-save-the-world song..

Is Coca-Cola giving a little bit of love? How's their selling Atlanta municipal water at $1 a 20oz bottle working? You know how much gasoline is wasted shipping freaking water from one city to another cities grocery stores? Let alone their HFCS. Sorry, but f@#k Coke.

Comment hidden because you are ignoring dag.(show it anyway)

I too resent the emotional manipulation JD, I'm voting for the ad agency creative team.

I think if you are aware of the attempted manipulation, it's OK to like the artistry behind it. Oh, and Coke sucks.

Evil? I think that's a bit strong. And reflecting popular culture is nothing new. We've seen videogame themes used in ads and tv shows before, all in the name of entertainment and ultimately the bottom line.

Most big companies suck to some extent - maybe Nestle IS evil - but I love this ad, it's creative and very well executed. It's worth rewatching to catch all the various details.

Also I think it would be refreshing if we had a videogame in which you can perform good deeds. Personally I'm a little tired of shooting things - having said that I'm looking forward to Dead Rising

"Evil? I think that's a bit strong."

Yeah, I'd think anyone taking a look at the world today could find much better examples of real, genuine, hurt-people-and-ruin-lives evil than Coca-Cola.

I'm with joedirt on this one.

I just think this *is* a rubbish video.

Oh, and Deano, you can totally do good things in GTA - ambulance, firetruck, taxi missions. Pizza deliveries. Whether the vigilante police missions are "good" things is debatable, but I still say "boo-urns" to this one.

I just read an AP article yesterday. The courts were throwing out a lawsuit against Coke, simply because it was juridiction and venue issue. Basically, they sued Coca-Cola for hiring paramilitary groups to murder and torture people to crush the formation of worker's unions in Colombia.

http://henningcenter.berkeley.edu/gateway/columbia.html
http://www.democracynow.org/article.pl?sid=04/04/27/1435213


I'm waiting for that Coke ad.

I cannot believe the hate on this video. I love this commericial personally.

I was for voting this video before I voted against it.

Well, I liked it. I was going to post it after seeing it yesterday but didn't realize how old it was.
*promote

Re-promoting this video to the front page as a VideoSift Classic. Originally published on Sunday 13th August 2006 (promotion called by gold star member firefly)

I see a lot of movies in the theater, and EVERY SINGLE TIME I see this stupid thing before the movie. Even if the Coca-Cola corporation wasn't a pestilence, even if this video didn't rip off the creative work of others, I'd still hate it from sheer, mind-numbing repetition.

one of the best ads i've EVER seen

btw *animation

Video added to animation channel (animation called by gold star member looris)

*promote!

Re-promoting this video to the front page as a VideoSift Classic. Originally published on Monday 5th February 2007 (promotion called by gold star member looris)

*commercial

Adding video to channels (Commercial) - requested by looris.

*dead

This published video has been declared non-functional; embed code must be fixed within 2 days or it will be sent to the dead pool - declared dead by eric3579.