The little microbeads effectively prevent large surface areas of their purple material from fully flattening and sticking to adjacent purple material surfaces. So its a lubricant to keep their bed from sticking to itself. That's my assumption at least.

Probably safe enough unless someone was purposefully sleeping on the disassembled mattress and inhaling a lot of the plastic, in which case they could have some lung irritation.

Their R&D and Marketing teams should be working late nights putting together demos of exactly how much of this plastic micro-bead powder makes it up through their covering. I'm thinking demos of people in pristine black clothes jumping on the bed then laying on it, then getting up to demonstrate no dust on them through the mattress pad. They also should be looking at comping people better mattress pads if they still have concerns. Just my read of the situation.

I can confirm I can't get to that Roger Waters comments, nor on https://videosift.com/video/Purple-Mattress-Sues-Over-These-4-Safety-Questions where I wanted to edit and fix/clarify my one comment as I made it while late to work and just fubared the last paragraph all together.

https://videosift.com/video/Silence-of-The-Lambs-Bloopers-Gag-Reel takes a long time to load, but the second comment, following the redacted is a long HTML bit. Perhaps the ones that aren't loading have this same problem? Guess we'll see when @lucky760 gets on to look things over.

Your video, Purple Mattress Sues Over These 4 Safety Questions, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.

The Streisand effect is when someone attempts to hide something by suppressing it, and that this something instead becomes popularised because of the suppression attempt.

https://en.wikipedia.org/wiki/Streisand_effect

Barbara Streisand was incredibly famous before her particular namesake incident (just like Purple might be).

Skimming through things there, things start becoming fishy. He's a social media specialist, and certainly mis-represents the lawsuit in his videos, and given he had a ghostbed email address at one point, seems to indicate a rather comfortable relationship with GB (who carefully worded the point on the email issue, leaving it open to admit that the guy did have an email with them, just doesn't presently).

At the same time, I think there is some valid concern over the powder, which I'd guess is to help release it from the mold and aid in keeping it from sticking while rolled. It'll be interesting to see some more independent lab reports than the ones we've seen so far. Also, how much of said powder actually gets out if you, like most people, don't rip off the sock and cover (aside to occasionally wash the cover)? I understand micro-beads can be unsafe to inhale, but in typical use, how much gets from the bed into the air compared to other items used on a daily basis gets in the air?

Also, not sure the Streisand Effect is going on, as Purple was really well known before. Almost every mattress commercial I've seen on the Internet has been for Purple. So I don't think this is spreading their brand... unless this about spreading his brand, in which case it could be.

Okay, so I started going on about the Streisand Effect and jumped subjects to some comments in the Reddit thread about people who've never heard of Purple, then back to the effect. I'll blame that on the fact I was running late for work.

Anyhow, as to said effect, given that Purple isn't suing because he asked about the safety issues, but is instead being sued for not disclosing his relationship with a competitor, I don't know if it applies. Now it probably is bringing far more attention to the plastic beads than otherwise would be there. Now he however is being exposed for his relationships with GhostBed, and lots of questions are being raised about him, which is why I said it might apply to him.

Meanwhile, as I noted in the original paragraph, some people are saying they never heard of Purple, so I was doubting this spreads the brand, nor improves GhostBed's standing.

I had more, but I can't recall all I was going to say as the comment system crashed beyond the point I could come back and edit.

This has become quite a thing over on reddit. Purple responds to the video.
https://www.reddit.com/r/videos/comments/69xqxh/reviewer_asks_question_about_product_safety_and/?st=j2h3qgyk&sh=0063e9b5

"BMF" and the purple saber was his request. I didn't know that!

No matter....once I drink the potion in the purple jade badger, my kung fu will be far superior!

Start at 1:24:04....it's Kung Fu Hulk!

https://www.youtube.com/watch?v=bpHDptpYfmc

Summary-https://ninjasallthewaydown.wordpress.com/2015/10/17/jade-dagger-ninja-1982/

And yet, the incredible, unbelievable, assertion that he was not aware of his own unethical misuse of his power will not in any way affect his confirmation.

You can feel bewildered, incredulous, dismayed, confused, disheartened, angry, sad, purple or carrot...but you cannot stop this train.

It's like watching a man with explosive diarrhea refusing to lift the lid of the toilet he's sitting on.
It makes me actually angry enough to put on purple pants. The plumber's guild should hire an assassin to take him out for sullying their reputation.

Stay away from the purple berries! Thank you Jigga

This soooo sounds like skavens and purple motions work, totally awesome.

I'm not sure I understand the rules of this world... do the trees go purple when there is music? Or when the Asian guy says they do? Or is it when the white guy is in the zone?

Your video, Purple Rain Prince AVI, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.

This achievement has earned you your "Pop Star" Level 4 Badge!

Look at the atrophy of her leg muscles (flat on her back for a month in a cast) and the nasty purple scar along her back at the :44 second mark---about lumbar spine. Looks like she got a set of steel rods on either side of her crushed vertebrae.

You're right; she didn't sever her spinal cord; but she's still lost muscle and has to bring the strength and power back to her back, and develop the ability to start standing again---and the water, I think, floats her to take most of the weight off as she starts to move...

But I could be wrong.