I hope Hasbro and Takara Tomy and Paramount and Dreamworks made them pay through the nose for using their IP, but my guess is Elon just did it without permission.
I can find no press release or documentation that Tesla bought the rights to Bumblebee or Optimus Prime or any transformers robots. Looks like theft.

Hasbro and Takara Tomy and Paramount should sue the pants off of him for blatantly stealing their IP for advertising purposes.

Fuck you Elon, you’re a thief and a liar.

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Shockwave?? Soundwave?? Starscream!?!
Old school Optimus?

It’s a transformers movie that might not suck!

Cautiously optimistic!

Wait, so... Optimus Prime was also Monterey Jack? And the shitty villain from Strawberry Shortcake? I'm not entirely comfortable with this.

So watching this, the other videos of him, Optimus and Bumblebee make me curious how the costume works. Even with stilts, it seems an amazing piece of work.

Based on this video, I would vote for the Decepticons if I could. Sorry Optimus.

optimus prime failed that transformation spectacularly

I saw the first one when it came out, more out of curiosity than anything else. I was a big transformers fan as a kid, but I wasn't expecting much from Bay. Even my low expectations weren't met.

Tonight, by coincidence, Dark of the Moon was on TV. "Maybe I'm being too hard" I thought. I mean, they're only glorified toy commercials anyway, right? Maybe I'm guilty of just jumping on the Bay-hate band wagon...

Nope.

Aside from being a completely un-fucking-watchable mess, it was just boring. How the hell do you spend that much money (and the money clearly didn't go on writers or actors), have that many explosions and still have it be boring?

I didn't like JJ Abrams new Star Trek movies, but at lest he was in trying (in his own half-assed, ham-fisted way) to pay homage to the property. Bay clearly hates this whole concept. He hates the characters, the design, the plot lines, he's not even really interested in the central concept of robots that bloody transform. And to top it all off, you couldn't even let kids watch this. Instead of the noble, if naïve leader of the 80s, Optimus is just a dick here. And a psychopathic one too. He flat out murders his defeated enemy at the end.

FFS, if it's a terrible movie and you can't use it to sell toys to kids..what is the goddamn point of its existence?

And my inner child gave you a wedgie. It was Optimus Prime riding Grimlock into battle, not Megatron.
Go back and watch it again.

America: Optimus Primmed

Optimus Prime triggered my upvote finger.