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Some people have more balls than you! (Blog Entry by gwiz665)

CBS Embeds a Video Playing Ad in a Print Magazine

deputydog says...

From Wired...

In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.

The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards. Opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.

The audio quality is equally good (extremely poor video shot by this reporter notwithstanding), but beware: There are no volume controls, and in a quiet environment, it’s quite loud. This is surely a intentional design feature, aimed at getting the attention of people nearby.

Unlike the wholly unsatisfying debut of the e-ink cover in Esquire magazine last year, this works.

The video-enhancement will appear in the September issue of Entertainment Weekly, but only in what sounds like a relatively small subset of the circulation: The promo itself will be in every copy, but the video portion only in some subscriptions delivered to New York and Los Angeles. It was released Tuesday to media outlets.

Upon getting to the ad, there is a 5-second delay before anything happens — there is enough on the page to probably hold the unassuming reader’s attention for that long, if nothing else the eerie stare from Neil Patrick Harris — and then a 5-second still promo before the promo for the player’s developer, Americhip.

Next up is a pre-roll featuring a bespoke setup by three characters from the network’s hit Big Bang Theory sitcom. ”I weep for civilization,” opines Emmy-nominated Jim Parsons (Sheldon Cooper) at the end of the clip, scripted to reveal that the über nerd was tricked into appearing in an ad in Entertainment Weekly rather than “the current edition of Physics Today.”

As impressive as this step is, the true marriage of print and digital multimedia still seems quite far off, and eons away from the streaming updates in the newspapers of Minority Report fame.

Still, it is boldish, baby steps like this that bring about dramatic shifts in media. That said, the logical extreme of the current wave of tech innovation heads more toward digital reproduction of a print experience, as the Kindle DX aspires to do for newspapers, rather than to ultrathin hardware pasted to paper.

In a more-limited context, is there much of a future for this branch?

It’s an expensive undertaking, but it does seem well suited for milestone events like a new TV season or as part of a marketing blitz for a certain genre of movie — think a Watchman trailer in Entertainment Weekly.

Part of the lure of this technology as an advertising mechanism is that it adds a “medium is the message” value and thus reaps free publicity from stories like this. But when the novelty wears off, and without serendipitous newsstand sales — which Entertainment Weekly will not benefit from this time around — there’s not nearly as much upside.

And therein lies the dilemma of even bothering to extend the digital experience into a bits medium: In the end, how many people will actually see this rather than just hear about it?

Shatner of the Mount (Original Footage)

Insane Baseball Spin Swing

Atheists launch bus ad campaign in UK

Instruction Manual For Life

spoco2 says...

It really amazes me those who can actually take offense at this.

As long as there is a set of cupboards there for those of use who believe in no divine being, count me in for cupboard building.

As much as I think organized religion is a horrendous thing that brings nothing but harm to the world, I really do not care one jot what people chose to believe in. As long as their believes don't require or permit them to hurt others, then have at it.

This video says just let everyone be for god's sake. If someone believes that the canyons and rivers were created by a giant snake sliding around eons ago... go for it. It's only when it's forced on others, when the belief in something like that as being fact, with nothing to back it up is then pushed as needing to be taught in schools as fact. THAT is wrong. What should be taught in schools is what we have leaned by observation and experiment.

I WANT my kids to have religious education, but I want it to be a broad based, discussion style of learning where they find out about as many of the world's religions as possible, find out about where they come from, who practices them, what they believe. I want my kids to really know about religion because it is such a powerful force in the world. But I want them to know just how many ones there are and how, really, when it comes down to it, at the core, they really say the same thing, it's just people who have twisted the meanings into other, hateful things.

Keith Olbermann Discusses Obama's Choice of Rick Warren

HollywoodBob says...

Why even have an invocation and benediction, haven't we had enough Jesus in the Oval Office to last an eon?

The selection of Rick Warren as well as the participation in Saddleback forum was simply pandering to evangelicals, and frankly they're far more dangerous to our society than any terrorist ever could be, and do not need any encouragement from a rational leader.

"I Invented the Internet," said the donkey.

dystopianfuturetoday says...

This canard was debunked eons ago. Gore never said he 'invented' the internet, he sponsored legislation to make the internet available to the public (it was initially for military purposes onlyl), which has resulted in you being able to post this video, and me being able to comment on it.

Thanks Al Gore.

<><> (Blog Entry by blankfist)

blankfist says...

^A week? Hellz noes. That was from a long, long period of saving.

And, Dag, Mat Mania came out three years earlier than Golden Axe. Nowadays a three year difference is nothing, but when you're a child they're eons.

Image Transparency on Videosift? (Sift Talk Post)

AWKWARD!!! (Sift Talk Post)

lucky760 says...

No problem, rs. And for the record every time someone calls you "rs" I think they're talking to me.

Actually, dotdude, their chat transcripts stick around forever. When I started up the chat today, it was preloaded with chats from eons ago.

For those out of the know, we had server trouble for about 45 minutes earlier and during that time a "Whoops" page was up with an embedded chat room from meebo.

Television: Where minds go to die

schmawy says...

Nu speling is duble-plus gud! I enjoy how spelling changes over the eons, and I think we can expect that to speed up, but this is completely irresponsible. Our ability to think and defend ourselves from manipulation is based on our ability to use language, including spelling. This is part of the grand plan to rob us of our intellect and make us easier to control.

Choggie! Choggie! Get in here!

[e:] Oh, and I'd like to play strip scrabble with the lady. Here's your "hardcore dictionary", honey...

http://www.urbandictionary.com/

Fedquip (Member Profile)

Wanted: Political/ Anti-War/ Protest Songs (Rocknroll Talk Post)

Transplanting the Human Head

RhesusMonk says...

Too bad Dawkins isn't a sifter to say this more eloquently than I can. The body, and therefore the brain, are simply exceedingly effective devices to help perpetuate the amazingly complex replicator molecules that have been successfully making more and more of themselves for eons. The brain is simply the control center for the carrier machine that protects and proliferates DNA. Perhaps psychologists or philosophers of consciousness will tell us something different in the future; but for now, the evidence points to the fact that consciousness is simply an advantageous byproduct of the ever increasing process that helps make DNA make more of itself.

Also, I've posted the Demikhov vid Schmawwy pointed to:
http://www.videosift.com/video/The-unethical-work-of-Vladmir-Demikhov



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